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Client Quote:
It was a pleasure (as always) working with Double Barrel on this project. From our first conversation about the unusual concept they got it and brought a ton of creative value to the end product. This is the type of idea, as we said in the meetings "that had a hundred ways to fail". But, through casting, direction, animation and post-production, they didn't let any of them happen. The result is delightful.
Wayne MacPhail, Canadian Partnership Against Cancer

Canadian Partnership Against Cancer

Original Educational Series

For people who have recently been diagnosed with cancer, one of the first challenges is overcoming the amount of information that exists when it comes to care and treatment options. In the digital age, opinions are everywhere, and sorting through them to discover which are accurate and which are bunk can be an overwhelming task.

At Double Barrel, we’ve all lost loved ones to cancer. So when Wayne MacPhail of the Canadian Partnership Against Cancer approached us with an innovative way of educating patients about how to separate the wheat from the chaff we were thrilled.

This was a unique project as Wayne came to us with concept in hand. CPAC wanted to create an online educational series that was dramatic, comedic – and demanding. In fact, the entire piece depended on a pitch-perfect embodiment of our two leads, Franny & Zooey, two 12-year-old budding scientists. Knowing that we needed rock-solid talent, we decided to reach out to ACTRA. For web series this can seem daunting, but their fantastic industry liasons walked us through the process effortlessly. Our two actresses – Chelsea Okyere and Zoe McGarry came in prepared and ready, doing such an amazing job in the audition that we ended up using their second rehearsal take in the completed video.

The final piece is everything we had hoped to achieve, and definitely goes into the Double Barrel vault as one of the most original concepts we’ve executed. Says MacPhail, “It was a pleasure (as always) working with Double Barrel on this project. From our first conversation about the unusual concept they got it and brought a ton of creative value to the end product. This is the type of idea, as we said in the meetings “that had a hundred ways to fail”. But, through casting, direction, animation and post-production, they didn’t let any of them happen. The result is delightful.”

We’re excited to see where this goes. Thanks for inviting us along, Wayne!

 

 

Project Date

December 2014

Video Length

2:45

Style

Educational Series

Platform

Web

Target Audience

Patients and Doctors

Production Team

Roz Allen ~ Producer/Director
Lee Hillman ~ Producer/Sound Recordist
Tyler Tekatch ~ Camera Operator/Director
Taylor Heres ~ Editor
Zoe McGarry ~ Zoe
Chelsea Okyere ~ Franny

Casting services provided by: AMI Agency, Toronto