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KeepRite Refrigeration

Product Commercial Series

I’ve often joked that Hillman and I are like Mulder and Scully.

We get a phone call, show up at a location we’ve never been to and proceed to take furious notes in order to solve a communication problem. Many times it feels like a mystery to us at first, and often times communication objectives are just that for our clients, too. Sometimes we end up solving the mystery together.

That was most definitely the case with KeepRite Refrigeration. Located in Brantford, Ontario, this is a company that has been manufacturing and distributing products for 70 years. KeepRite is a behemoth in the refrigeration world.

They were in need of a series of videos that focussed on the products they sell – from motors to units to specialized technological innovations that save on energy costs.

Not having produced a ton of video in the past, they were a bit perplexed as to how to approach the process and the creative. Through a collaborative effort with their agency Wide Eyed Communications – and a combination of drone, slider and time-lapse videography – we created three individual pieces that leverage the manufacturing process to create unique imagery that goes beyond your traditional ‘product video’ style.

It was our first adventure in the world of manufacturing, and we’re so proud with how these turned out! Many thanks to KeepRite and Wide Eyed for bringing us along!

Project Date

February 2015

Video Length

1 - 2 minutes

Style

Product Videos

Platform

Web

Target Audience

KeepRite clients and prospective clients

Production Team

Roz Mugford - Director / Producer
Lee Hillman - Producer
Mike Brown - Sound Recordist
Leanne Allen - Writer
Mark Draak - Script Editor / Agency Executive
Ty Tekatch & Christoph Benfey - Camera