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Client Quote:
We are so pleased with the new Video! Thank you everyone for your hard work. We showed it at our WBooth BBQ on Tuesday to a crowd of nearly 50 people and there were cheers and applause. Very positive reaction. I can't stop watching it! :-)
Deborah McIvor, Marketing & Communications Strategist

W Booth School of Engineering Practice

Commercial Trailer

Today’s engineering graduates have a tough job ahead of them. From water quality to sustainable living, from climate change to aging infrastructure, the engineering classes of 2015 and beyond will be expected to have the skills necessary to tackle the grand challenges of tomorrow.

The W Booth School of Engineering Practice provides recent grads with that skill set, through interdisciplinary education combined with experiential learning and mentorship. Their tagline: “Inspiring innovative leaders who will transform the world.”

No small task.

When the W Booth School came to us for help with their new commercial, we were excited to get involved. Double Barrel has a long history with McMaster’s Engineering department, but we hadn’t had the opportunity to work with the Master’s program. We knew that this would be a particularly tricky project – within a tight timeframe, showcase the depth and breadth of experiences and opportunities a W Booth graduate would attain.

After much discussion, we decided to go with a combination of green screen, animation and live action in-the-field footage.

After one particularly long shoot day with an amazing team of W Booth Graduates, our animator Taylor Heres set to work in the edit suite. Sketching, animating and keying out the green under the guidance of director Tyler Tekatch. We couldn’t be happier with the end result.

Many thanks to the W Booth School for involving us in such a great project!

Project Date

July 2015

Video Length

1 minute

Style

Cinematic Trailer

Platform

Web

Target Audience

Potential students and parents

Production Team

Director - Tyler Tekatch
Camera - Tyler Tekatch, Christoph Benfey
Writer - Tyler Tekatch
Illustrator - Taylor Heres
Animator - Taylor Heres