Project Launch: McMaster IBEHS Program

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“Healthcare challenges are one of the biggest problems facing today’s society”

 

McMaster University is transforming these healthcare challenges into new learning experiences. Bringing the Health Sciences and Engineering faculties together, into a hands-on, project based 5-year program – the new Integrated Biomedical Engineering and Health Sciences Program.

 

“Biomedical problems are very complex. There is the human element and the technological element and in order to solve these types of complex problems you need experts of many different areas of study and many different backgrounds, this program is going to produce such graduates.”  – Colin McDonald, Assistant Professor, McMaster University

 

McMaster has a world class reputation in both health sciences and engineering. Consistently ranked internationally among the top 40 universities in the world for medicine and health sciences and rated one of the top ten engineering schools in Canada. At Double Barrel, we were thrilled and honored to help McMaster launch this groundbreaking program, which is the first of its kind in Canada!

 

“Double Barrel helped bring our vision to life. The team’s creativity and diligent work resulted in a stellar product that helped raise the profile of our new Integrated Biomedical and Health Sciences Program.” – Monique Beech, Manager, Public Relations, Faculty of Engineering, McMaster University

Project Launch: Team Unbreakable – 30 Second Spot

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Team Unbreakable is a therapeutic teen running group operating out of Hamilton, Ontario. Their goal is simple: to decrease anxiety and depression among our teen population by providing access to a proven mood-booster: exercise! Running has been proven to decrease depression and anxiety by suppressing stress hormones, while boosting feel-good hormones like endorphins.

 

The Hamilton Family Health Team is looking to add to its roster of runners and volunteers for this program, and would like to spread the message to #HamOnt teens. If you or anyone you know would benefit from either volunteering or running with this amazing organization please reach out!

 

We are proud to say that this piece will be screening in clinics across the City of Hamilton. Thanks to the Hamilton Family Health Team for involving us in such a great project!

 

**This piece is an accessible, shortened and animated version of the longer three minute promotional video we produced back in 2016.**

Project Launch: City of Hamilton West Harbour Redevelopment Video

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“The West Harbour is what first attracted the world to our shores, but we’ve come a long way since then. Introducing the next chapter of the Hamilton West Harbour story!”

We were thrilled to collaborate with the City of Hamilton on this video project, bringing their vision of the West Harbour’s future to life through the power of animation! This $140 million dollar redevelopment project will create a vibrant hub for community and more useable waterfront space for Hamiltonians.

Project Launch: City of Hamilton: BLAST Network

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Double Barrel is a firm advocate for #LRT in Hamilton, so when city staff asked us to create a video bringing their BLAST Network vision to life, we were thrilled to be involved. By 2041, 780,000 people will call Hamilton home. And as a city, we need a transit infrastructure that will support this booming population.

Let’s remember what the future of transit will look like when the BLAST Network becomes a reality.

5 Reasons Video Is Essential For Your Marketing Strategy

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By Keith Jolie

This past weekend I was busy volunteering with the annual Polar Bear Dip for Habitat for Humanity in Toronto. Amid all the interviews, media interactions and watching around 700 people run into icy cold water,  I was struck by the prevalence of video at the event.

One of my interviews with a larger news media company was via Facebook Live, and many of the dippers had GoPros strapped to them as they ran into the water. Those videos, shared by a significant percentage of the participants, have allowed the event organizers to market the excitement of the event to a very large audience and to grow the event year after year.

Video has grown to become in many cases, the linchpin of a successful content marketing strategy. While content marketing is a bit of an overused buzzword, the concept is sound.  Marketing your business or organization involves engaging several channels in order to attract customers and as with traditional advertising, mediums like search engine marketing ( SEM ), social media marketing, and email marketing all rely on quality content to entice the customer to engage with the medium and for you to meet your marketing objectives.

If you’re not already using video as part of your content marketing strategy, here are five reasons why you should give it a second look:

1 – Critical Mass

Recent statistics gathered by Google pointed out that 53% of consumers on mobile feel more favorable towards companies whose websites feature video content. Video more than ever has reached a critical mass.  It is expected by your customers, and much like a business or organization that doesn’t have a website, not having video content will soon be seen as a sign that your business or organization isn’t professional.  

2 – Distribution Options Abound

There has never been a better time for businesses to embrace video as part of their content marketing efforts, and with both free and paid distribution options it also has never been easier.  Any business can easily (and for free) create a YouTube channel to feature video content and videos can easily be embedded in your website, sales presentations and used as part of conference displays. About 100 million hours of video are watched every day on Facebook.  With both Facebook and YouTube (Google Adwords) offering complex targeted distribution through their paid advertising models, more than ever you are able to direct your video content to the most appropriate audience and measure the results.

3 – High Definition and High Speed is Everywhere

In 2017, high speed data is a reality on even the most basic of mobile networks and most newer mobile phones now feature high definition displays and sound that would have been unimaginable even a few years ago.  This advancement has caused the global audience for video to grow exponentially. While high quality video looks best on the big screen, it is superbly suited for mobile consumption because it requires no user interaction and it can be shared easily.  Video allows a mobile user to take in a large amount of information without having to scroll through lots of text or click through from page to page and the audience is definitely there.  On mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network. (Google Think, 2016)

4 – It’s a Supercharger for your SEO

Search engine optimization (SEO) is a constantly moving target with search algorithm updates being released frequently. Recent observations by SEO professionals agree that the inclusion of video on your website continues to have a very positive impact on how frequently your website appears in related search engine results pages.  The benefits come from a few specific traits of video. First – multimedia content, and graphical (picture) content has for a long time had a positive impact on page SEO. Second, video content is sharable and social media shares are metrics that feed back positive SEO signals for your page. And third – properly embedded and encoded videos with script information expand the relevant keyword possibilities for any page that includes them.

5 – Buying Decisions Are Heavily Influenced By Video

The buying decision process in both the consumer and business to business markets has undergone a massive shift in recent years.  Product and service information that was once only available from sales staff can now be readily accessed from a wide variety of sources including review sites, best of lists, and industry publications. For businesses and organizations, ensuring that your content is front and centre during that critical research stage of the buying process is more and more important. With 68% of YouTube users (70% in Canada) indicating that they watched YouTube content to help them make a purchasing decision, the importance of ensuring that it is your message that they receive in that video becomes even more magnified.

While video isn’t the only element of a content marketing solution a business needs to employ, there is a strong argument to be made that most businesses should be prioritizing video as part of their marketing strategy. To find out more you should also check out our video called “Why Video”.  

Double Barrel Studios can offer your organization guidance as you consider video – give us a call, and let’s get talking.