Project Launch: Hamilton – Burlington SPCA

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With nearly 10,000 hits in one day, this could be our biggest launch yet! SO excited to share this hilarious little piece we produced for an amazing cause – the Hamilton/Burlington SPCA!!

Thank you so much to Diana Frances and Jennifer Goodhue for lending their time and talents to this project ~ and to the Mulberry Street Coffeehouse for letting us grab one shot of their exterior. Thank you also to Shawn Lovering Photography for the excellent cinematography, Alex Last for the fabulous hair & makeup, and all of our extras (both human and feline) for keeping a straight face!!

Project Launch: Family Enterprise Exchange

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At Double Barrel, we love working with organizations that inspire. So we were thrilled when Burlington advertising agency PLAY asked us to collaborate on this animated launch video for the Family Enterprise Exchange – an organization that supports Canadian family businesses through shared wisdom, expertise and education.

FEX is dedicated to empowering Canadian family businesses with all the knowledge and resources they need to propel their enterprise to greatness. Find out more at: https://family-enterprise-xchange.com/

“I have worked with many production film companies here and in the UK. But I have really enjoyed working with you and your team on this launch video. You are attentive and responsive and you are nice folks to boot. Its been a pleasure and the clients have been impressed with the final output. Thanks for all your collaboration, this work kicks off a new national brand across Canada focused on helping guide the many sme’s who keep our country ticking.” – Neil Woodley, Creative Director

For more videos like this visit our website: http://www.doublebarrelstudios.com 

 

 

 

From the Edit Suite: Why We Love Creative Cloud

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by: Zakk DiSabatino

One of the pillars of a good video is the editor sitting behind the computer. That editor relies on his or her knowledge in the art of editing, but equally on their knowledge and the performance of the software they use. Professional editors seek out editing software that is powerful, and efficient. In the past the majority of editors have opted to use either Avid or Final Cut Pro 7, however in the last decade Adobe has amped up their editing software, Premiere Pro, and for many reasons it’s becoming the software of choice for many editors; myself included.

So why the spike in popularity? As mentioned, the top software for years had been Avid and Final Cut Pro 7. Premiere was around, but not exactly a frontrunner. On June 21st 2011, Final Cut X was released to the public to extremely disappointing reviews. It was missing many features that professional editors rely on day-to-day. Many editors initially felt that the software was useless, with Hollywood film editor Walter Murch stating “I can’t use this”. Those issues have since been addressed, but the damage was done. Editors felt betrayed by a software that they had relied on for years, and many looked for other options. Premiere had a similar look, feel, and features to Final Cut Pro 7, as well as its own set of additional tools that were unique from any other software on the market. For many editors the choice was obvious, and the product has only grown making Premiere an obvious choice now for people just getting into the craft, and professionals looking for a different ecosystem to work in.

In 2013 Premiere Pro joined Adobe’s Creative Cloud, which is an affordable cloud-based subscription service that allows access to Adobe’s entire creative suite including popular software such as: Photoshop, After Effects, and Illustrator. Having access to all of these programs means that more can be done in-house (such as graphic design, animation and compositing). These programs also work extremely well together, and have the exclusivity of Adobe’s dynamic link between software. This means for example that you can make a change to a dynamic linked animation in After Effects, and it will immediately update in your Premiere timeline. This saves time and space from the usual method of re-exporting the animation after every change, and having to replace it in the timeline.Along with dynamic link and affordability, another benefit of Adobe’s move to a subscription service is that they release updates every few weeks rather than every 12-18 months like other softwares. Sometimes these updates are minor bug/performance fixes, but they can often be larger things like adding new features to keep them at the top.

Premiere Pro has grown a lot in the last decade. It has become one of the top choices for both video and film editors alike. The ability to work dynamically with the rest of the creative suite which includes industry standard software is a huge benefit to any editor who also has tasks outside of cutting. With the frequent addition of new features and tools, as well as constant updates to performance and bugs, it’s no question that Premiere Pro is here to stay and I couldn’t be happier with my choice.

Double Barrel Podcast: Episode 3 ‘Why Production Value?”

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Anyone can film a video these days. So what separates an amateur from a professional? It’s something those of us in the industry like to call “production value.” And if you’re a business looking to establish credibility with your customers, it’s something you can’t do without.

Come along for our third episode of the Double Barrel Podcast, where we explore the topic of production value. What is it? How do you get it? And why do you and your brand need to make sure you have it for your next video project?

5 Reasons Video Is Essential For Your Marketing Strategy

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By Keith Jolie

This past weekend I was busy volunteering with the annual Polar Bear Dip for Habitat for Humanity in Toronto. Amid all the interviews, media interactions and watching around 700 people run into icy cold water,  I was struck by the prevalence of video at the event.

One of my interviews with a larger news media company was via Facebook Live, and many of the dippers had GoPros strapped to them as they ran into the water. Those videos, shared by a significant percentage of the participants, have allowed the event organizers to market the excitement of the event to a very large audience and to grow the event year after year.

Video has grown to become in many cases, the linchpin of a successful content marketing strategy. While content marketing is a bit of an overused buzzword, the concept is sound.  Marketing your business or organization involves engaging several channels in order to attract customers and as with traditional advertising, mediums like search engine marketing ( SEM ), social media marketing, and email marketing all rely on quality content to entice the customer to engage with the medium and for you to meet your marketing objectives.

If you’re not already using video as part of your content marketing strategy, here are five reasons why you should give it a second look:

1 – Critical Mass

Recent statistics gathered by Google pointed out that 53% of consumers on mobile feel more favorable towards companies whose websites feature video content. Video more than ever has reached a critical mass.  It is expected by your customers, and much like a business or organization that doesn’t have a website, not having video content will soon be seen as a sign that your business or organization isn’t professional.  

2 – Distribution Options Abound

There has never been a better time for businesses to embrace video as part of their content marketing efforts, and with both free and paid distribution options it also has never been easier.  Any business can easily (and for free) create a YouTube channel to feature video content and videos can easily be embedded in your website, sales presentations and used as part of conference displays. About 100 million hours of video are watched every day on Facebook.  With both Facebook and YouTube (Google Adwords) offering complex targeted distribution through their paid advertising models, more than ever you are able to direct your video content to the most appropriate audience and measure the results.

3 – High Definition and High Speed is Everywhere

In 2017, high speed data is a reality on even the most basic of mobile networks and most newer mobile phones now feature high definition displays and sound that would have been unimaginable even a few years ago.  This advancement has caused the global audience for video to grow exponentially. While high quality video looks best on the big screen, it is superbly suited for mobile consumption because it requires no user interaction and it can be shared easily.  Video allows a mobile user to take in a large amount of information without having to scroll through lots of text or click through from page to page and the audience is definitely there.  On mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network. (Google Think, 2016)

4 – It’s a Supercharger for your SEO

Search engine optimization (SEO) is a constantly moving target with search algorithm updates being released frequently. Recent observations by SEO professionals agree that the inclusion of video on your website continues to have a very positive impact on how frequently your website appears in related search engine results pages.  The benefits come from a few specific traits of video. First – multimedia content, and graphical (picture) content has for a long time had a positive impact on page SEO. Second, video content is sharable and social media shares are metrics that feed back positive SEO signals for your page. And third – properly embedded and encoded videos with script information expand the relevant keyword possibilities for any page that includes them.

5 – Buying Decisions Are Heavily Influenced By Video

The buying decision process in both the consumer and business to business markets has undergone a massive shift in recent years.  Product and service information that was once only available from sales staff can now be readily accessed from a wide variety of sources including review sites, best of lists, and industry publications. For businesses and organizations, ensuring that your content is front and centre during that critical research stage of the buying process is more and more important. With 68% of YouTube users (70% in Canada) indicating that they watched YouTube content to help them make a purchasing decision, the importance of ensuring that it is your message that they receive in that video becomes even more magnified.

While video isn’t the only element of a content marketing solution a business needs to employ, there is a strong argument to be made that most businesses should be prioritizing video as part of their marketing strategy. To find out more you should also check out our video called “Why Video”.  

Double Barrel Studios can offer your organization guidance as you consider video – give us a call, and let’s get talking.