City of Toronto – Climate Strategy

Toronto is a vibrant, world-class city… with one of the fastest growing populations in North America. But that same growth brings challenges – and one of the most pressing is climate change. To address this, the City of Toronto has set an ambitious target of net zero greenhouse gas emissions by 2040.

Double Barrel created this public awareness piece to help the City of Toronto in their community outreach efforts. Working with the Environment & Climate team, we scripted the storyline and interviewed thought leaders who outlined the city’s strategy and highlighted steps that the general public can take towards reducing emissions. We dodged blizzards and filmed on location across the city, then crafted animated sequences and graphics that stay on-brand and add entertainment value.

This piece is part of the City of Toronto’s EV Strategy website, and was versioned with closed captioning and in 30-second vertical formats for sharing on Instagram Reels, Twitter & Facebook.

At Double Barrel, we love supporting awareness campaigns that promote cleaner, more sustainable communities for everyone. Do you have a story to tell? Reach out! We’d love to help drive the change toward a greener future in your community! 🌿🚗 #ElectricVehicles #Sustainability #CleanEnergy #municipality #publicawareness #psa #the6ix #toronto #torontolife