In the mid 1980s, Conros introduced North Americans to the glue stick. At that time, the glue stick was made by Ross Adhesives, a small glue company struggling to compete against major manufacturers like Elmer’s. Though the glue stick was widely popular in Europe, it was not yet a household product in North America because major manufacturers dismissed its potential believing that consumers would resist new methods.
Now a hugely successful Canadian brand – Conros is consistently striving to develop innovative products that consumers will love. Enter their latest – Swipe n’ Twist brand tape.
We were thrilled to work with Conros in developing this fun, one minute how-to video – demonstrating the multitude of uses to their market, both on social media and in-store.