Stories
News, project launches and thoughts from our team.
David Braley Primary Care Research Collaborative
Every day, thousands of primary care providers head to the front lines of healthcare in Canada.
They’re by our sides for moments big and small – motivated by a singular vision : to help everyone lead happier, healthier lives.
At McMaster, healthcare is in our DNA. 50 years ago, our medical school revolutionized healthcare education.
And for over a decade, the Department of Family Medicine has been reimagining primary care research – providing critical insights, and pushing toward a brighter world for us all.
Introducing – the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.
The Collaborative is for everyone – from experienced researchers to primary care clinicians looking to start. Bring your question to us, and work with expert faculty & highly trained staff to find the answers. With supports for capacity development, mentorship and networking in research – our aim is to light the pathways to discovery, whether your question is big or small.
In Canada, healthcare is more than an occupation. It’s a calling. Help solve tomorrow’s challenges today. Be a part of the David Braley Primary Care Research Collaborative. Working together, we’ll reimagine primary care – for better health and a brighter world.
50th Anniversary Gala Documentary
McMaster University’s Medical School is a world-renowned hub for ground-breaking research and cutting-edge education techniques. They are also our long-time partners.
Because we’ve worked together so often over the years, we’re familiar with the kinds of stories they want to tell and we’re comfortable with the messages they try to convey. There’s a mutual trust there, built over countless hours of working together.
So when McMaster’s Faculty of Health Sciences approached us to put together a project commemorating the 50th anniversary of their medical school, we had to deliver a product worthy of a golden anniversary.
Mixing engaging interviews of past and current leaders with fantastic archival footage, we crafted a short documentary that told the story of McMaster’s School of Medicine, from humble beginnings to their bright future.
All that hard work really paid off. The result is a personal account of the medical school’s story, from the people who brought it to life and keep it thriving today.
Take a look at our short film above, which premiered at their 50th Anniversary Gala last week.
Happy anniversary, McMaster! We can’t wait to see what our next collaboration will bring!
Research Story
The second in our series of original content produced for McMaster University. This piece focusses on the research work conducted by Dr. Jim Cotton and his team around the recovery of waste heat from pizza ovens, and pilot project with Pizza Pizza.
Student Research Story
The first in a series of original stories about the fantastic research work taking place in McMaster Engineering labs! This piece focusses on the work of PhD student Sana Jahanshahi, and her development of a novel tablet that tests water quality, instantly.
Campus Stories: Recruitment Video Series
Choosing a university is one of the most difficult decisions a young person will make. For pre-med students, a top quality educational experience needs to combine with other elements, like practicum and research opportunities, to be considered truly well-rounded.
McMaster’s Michael G. DeGroote School of Medicine is renowned for educational and research excellence. With campuses in Waterloo, Niagara and Downtown Hamilton, virtually every type of educational and practicum opportunity is possible. This creates a marketing challenge all its own – with so many options, how do you adequately showcase the program to potential students? In such a hugely competitive post-secondary market, how do universities stand out?
At Double Barrel, we are grateful to have a long history with McMaster. We were thrilled when the outreach department at the DeGroote School of Medicine got in touch. We love having the opportunity to showcase what makes programs unique – and this was a particularly interesting challenge.
After multiple creative discussions with the team leads from each region, we honed in on one simple fact: the experiences that McMaster’s medical program offers are as unique as the students themselves. Each undergraduate can mix and match the program options to best suit them, their particular specialization and career goals. This is where we took our inspiration.
Through individual student stories, we highlighted specific regions, campuses and the practicum opportunities that exist within. Our three students – Steven Huynh (Hamilton), Kaylyn Merrifield (Waterloo) and Barbara Tatham (Niagara) were followed from home to classroom to work placements, while their personal narratives describe why they feel particularly drawn to the medical profession. The resulting video vignettes are personal, emotive and uniquely entertaining, highlighting just how varied your experience can be through the Michael G. DeGroote School.
Says Program Coordinator Lea Matulovic, “Roz, Lee and the entire Double Barrel Studios team made working on this dynamic project a great experience. They were extremely organized and provided us with the flexibility required to capture a vast variety of individuals and locations. Their professional, yet fun approach made for easy collaboration and their expertise; creativity; and willingness to understand and meet their client’s needs resulted in a finished product that exceeded our expectations!”
Thanks to the Michael G. DeGroote School of Medicine for bringing us on board!
Program Overview Video
Choosing a university is one of the most difficult decisions a young person will make. For pre-med students, a top quality educational experience needs to combine with other elements, like practicum and research opportunities, to be considered truly well-rounded.
McMaster’s Michael G. DeGroote School of Medicine is renowned for educational and research excellence. With campuses in Waterloo, Niagara and Downtown Hamilton, virtually every type of educational and practicum opportunity is possible. This creates a marketing challenge all its own – with so many options, how do you adequately showcase the program to potential students? In such a hugely competitive post-secondary market, how do universities stand out?
At Double Barrel, we are grateful to have a long history with McMaster. We were thrilled when the outreach department at the DeGroote School of Medicine got in touch. We love having the opportunity to showcase what makes programs unique – and this was a particularly interesting challenge.
After multiple creative discussions with the team leads from each region, we honed in on one simple fact: the experiences that McMaster’s medical program offers are as unique as the students themselves. Each undergraduate can mix and match the program options to best suit them, their particular specialization and career goals. This is where we took our inspiration.
Says Program Coordinator Lea Matulovic, “Roz, Lee and the entire Double Barrel Studios team made working on this dynamic project a great experience. They were extremely organized and provided us with the flexibility required to capture a vast variety of individuals and locations. Their professional, yet fun approach made for easy collaboration and their expertise; creativity; and willingness to understand and meet their client’s needs resulted in a finished product that exceeded our expectations!”
Thanks to the Michael G. DeGroote School of Medicine for bringing us on board!
Program Launch
“Healthcare challenges are one of the biggest problems facing today’s society”
McMaster University is transforming these healthcare challenges into new learning experiences. Bringing the Health Sciences and Engineering faculties together, into a hands-on, project based 5-year program – the new Integrated Biomedical Engineering and Health Sciences Program.
“Biomedical problems are very complex. There is the human element and the technological element and in order to solve these types of complex problems you need experts of many different areas of study and many different backgrounds, this program is going to produce such graduates.” – Colin McDonald, Assistant Professor, McMaster University
McMaster has a world class reputation in both health sciences and engineering. Consistently ranked internationally among the top 40 universities in the world for medicine and health sciences and rated one of the top ten engineering schools in Canada. At Double Barrel, we were thrilled and honored to help McMaster launch this groundbreaking program, which is the first of its kind in Canada!
Recruitment Commercial Series
Long term creative relationships with a client bring out some of the best work. Through years of working together on communication initiatives, you develop a sort of short-hand that allows more daring ideas to break through.
That was certainly the case with this series of engineering recruitment videos we developed for McMaster Engineering. By delving deeply into the research of some of McMaster’s top academics, we were able to pull out and visualize the engineering principles behind everyday objects, which made for some very cool (and in some cases stunt-filled!) commercials.
Many thanks to our amazing clients at McMaster for allowing us to have so much fun with their subject matter!
Event Sizzle Reel
The McMaster Institute for Music and the Mind (MIMM) is an interdisciplinary group of researchers including psychologists, neuroscientists, music theorists, musicians, dancers, media artists, mathematicians, kinesiologists, health scientists, and engineers.
At the institute, scientists, researchers, and musicians study questions about the physical structure, evolution, neural processing, performance, and perception of music, dance and media arts. Specific questions concern how the auditory and motor systems interact to produce music, how performers synchronize with each other, how people encode and recognize music, and how groups in society are defined by the music they play.
Double Barrel Studios produced an event recap video for McMaster to archive, share and promote the group of researchers’ efforts.
Community Research Project Overview
Double Barrel Studios has proudly been partnering with McMaster University and it’s range of faculties for over five years. Last year, we had the opportunity to go off campus and see how McMaster’s students and professors continue to apply their resourcefulness and ingenuity in our community.
McMaster’s Office of Community Engagement lead an initiative in order to address food insecurity issues in Hamilton. Associate Professor & Chair of McMasters Department of Anthropology, Tina Moffat, was at the front line of these studies, sparking conversations with students to brainstorm ideas and advocate for food security on and off campus.
After listening to the concerns and understanding the need for change, the McMaster student researchers really wanted to get involved in finding ways to volunteer and help people in their community access the necessary resources. That was when they partnered with Neighbour to Neighbour and the Hamilton Community Food Centre in order to discover best practises for evaluation of their program and to help uncover important issues from speaking with the community members.
This was a fun project for us to produce! We worked closely with the Office of Community Engagement Manager, Dave Heidebrecht, to tell three incredible stories of McMaster’s involvement with our city. McMaster University truly takes pride in their home town and they recognize the critical need for maintaining that relationship with the community.
Stay tuned for more!
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