Stories

News, project launches and thoughts from our team.

City of Toronto – Climate Strategy

Toronto is a vibrant, world-class city… with one of the fastest growing populations in North America. But that same growth brings challenges – and one of the most pressing is climate change. To address this, the City of Toronto has set an ambitious target of net zero greenhouse gas emissions by 2040.

Double Barrel created this public awareness piece to help the City of Toronto in their community outreach efforts. Working with the Environment & Climate team, we scripted the storyline and interviewed thought leaders who outlined the city’s strategy and highlighted steps that the general public can take towards reducing emissions. We dodged blizzards and filmed on location across the city, then crafted animated sequences and graphics that stay on-brand and add entertainment value.

This piece is part of the City of Toronto’s EV Strategy website, and was versioned with closed captioning and in 30-second vertical formats for sharing on Instagram Reels, Twitter & Facebook.

At Double Barrel, we love supporting awareness campaigns that promote cleaner, more sustainable communities for everyone. Do you have a story to tell? Reach out! We’d love to help drive the change toward a greener future in your community! 🌿🚗 #ElectricVehicles #Sustainability #CleanEnergy #municipality #publicawareness #psa #the6ix #toronto #torontolife

Project AMPLIFI : St. Joseph’s Healthcare Hamilton

When it comes to telling a story or delivering a message – healthcare communications professionals often have a delicate balance to strike. They need to deliver grand, complex visions to an incredibly broad audience (think: doctors, care workers, patients & families) …all at the same time.

We recently had the pleasure of working with St. Joseph’s Healthcare Hamilton on this piece for their province-wide initiative, Project AMPLIFI. With a snappy script and vibrant brand-aligned animation – we explained their guiding vision, underlying intention and ground-breaking technology in a way that’s easy to understand. The results speak for themselves.

This approach has struck that perfect balance, helping the St. Joe’s comms team create a message that’s more effective, engaging and understandable – across every audience! Do you need a hand with your next #healthcare campaign? It’s our specialty! Reach out : roz@doublebarrelstudios.com :) #animation #technology #communications #publicrelations

Drones For Good – Transport Canada

Did you know that Double Barrel is a Canada-wide video agency, and also films in the US for our clients? It’s true! Thanks to the power of our network of collaborators, and a little dose of technology, we can arrange to film for your business or organization Canada-wide, and in select US cities.

Check out this recent project we produced for Transport Canada. Titled ‘Drones For Good’, these short documentaries were filmed on location with experts who are pushing the limits of aerial technology from Quebec City to Vancouver Island. Our director conducted the interviews via Zoom from Ontario, while our camera operators set the scene and provided all the necessary support at the other end of the lens. A match made in digital heaven!

Featured in this series are Maude Pelletier from MVT Geosolutions (Quebec), Wade Hawkins from the Southern Alberta Institute of Technology (Alberta), Professor David Bird (Vancouver Island), and Tim Stinson from Stinson Aerial (Vancouver Island).

We couldn’t be more proud of the end result! Thanks so much to Transport Canada for inviting us along!

Wolseley Canada

Training videos are a hot topic these days. And no wonder! Educating new employees is something that every business needs to do at one point or another.

At Double Barrel, we get requests for these all the time. And our answer is, yes! We do those! And in too many styles to count.

Training videos keep costs down, create educational consistency, improve information retention AND employee engagement. As a savvy business owner, video should be your go-to solution when it comes to training new staff.

Check out the samples above of our latest training video series for Wolseley Canada.

From live action to animation and everything-in-between, we’re your #1 choice when it comes to producing videos that will ensure your employee training is more effective, cost-conscious, on-demand and consistent!

Parks Canada

This series of animated educational videos focusses on whale tour operator regulations and guidelines in the sensitive Saguenay-St. Lawrence Marine Park; a National Marine Conservation Area and one of only three in the Canadian national park system.

With educational projects it’s often critical to get the smallest of details absolutely perfect, to not impede the learner’s ability to grasp the information being shared. In this case, extra close attention was paid to the distances, perspective, style and movement of the whales & the overall geography of the region, often having our illustrators pull from actual photos in the creation of these elements.

Produced, voiced and titled in both of Canada’s official languages – we are so proud of the results of this collaboration! Many thanks to Parks Canada for involving us in such a fantastic project. We had a whale of a time!

David Braley Primary Care Research Collaborative

Every day, thousands of primary care providers head to the front lines of healthcare in Canada.

They’re by our sides for moments big and small – motivated by a singular vision : to help everyone lead happier, healthier lives.

At McMaster, healthcare is in our DNA. 50 years ago, our medical school revolutionized healthcare education.

And for over a decade, the Department of Family Medicine has been reimagining primary care research – providing critical insights, and pushing toward a brighter world for us all.

Introducing – the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.

The Collaborative is for everyone – from experienced researchers to primary care clinicians looking to start. Bring your question to us, and work with expert faculty & highly trained staff to find the answers. With supports for capacity development, mentorship and networking in research – our aim is to light the pathways to discovery, whether your question is big or small.

In Canada, healthcare is more than an occupation. It’s a calling. Help solve tomorrow’s challenges today. Be a part of the David Braley Primary Care Research Collaborative. Working together, we’ll reimagine primary care – for better health and a brighter world.

Department of National Defence

Great innovations have the power to change the world. But to take flight… they require real-world challenges, collaboration and determination..

To break through – and become the inventions that will move society forward, advance technology, and allow us to leap ahead of what’s next.

Introducing IDEaS. A Department of National Defence program… connecting Canada’s toughest defence and security challenges with creative thinkers, and providing them with the resources and guidance they need to bring new solutions to light.

From initial concept, through prototype testing and development, you bring your concept to us at any stage, and keep your IP.

We’ll provide funding and feedback from military experts who will help you chart your IDEA’s path forward.

Anyone can apply. To get started, simply sign up to learn more about the challenges identified by National Defence.

Great innovations have the power to change the world.

Will the next one will be yours?

50th Anniversary Gala Documentary

McMaster University’s Medical School is a world-renowned hub for ground-breaking research and cutting-edge education techniques. They are also our long-time partners.

Because we’ve worked together so often over the years, we’re familiar with the kinds of stories they want to tell and we’re comfortable with the messages they try to convey. There’s a mutual trust there, built over countless hours of working together.

So when McMaster’s Faculty of Health Sciences approached us to put together a project commemorating the 50th anniversary of their medical school, we had to deliver a product worthy of a golden anniversary.

Mixing engaging interviews of past and current leaders with fantastic archival footage, we crafted a short documentary that told the story of McMaster’s School of Medicine, from humble beginnings to their bright future.

All that hard work really paid off. The result is a personal account of the medical school’s story, from the people who brought it to life and keep it thriving today.

Take a look at our short film above, which premiered at their 50th Anniversary Gala last week.

Happy anniversary, McMaster! We can’t wait to see what our next collaboration will bring!

Canada & Colombia: Teaming Up on Digital

This past June, Double Barrel was thrilled to be part of a Canadian trade delegation to Colombia. We explored the people, the geography and the incredible digital talent of this beautiful country – and along the way produced this mini-doc, our very first international co-production with Cali-based Mambo Estudio.

This piece highlights the incredible talent available in Colombia, and takes a look at exciting partnerships being created between our two countries in the digital industries: ICT, gaming, software and animation among them.

It also marks the beginning of our own exciting partnership with Juan & Mambo Estudio – a creative business relationship that we look forward to fostering for years to come!

Huge thank you’s to everyone involved – to TFO Canada, ProColombia and Gateway to Trade for the opportunity to tell such a rich story, and to Juan and team for every bit of assistance along the way. It’s been an adventure and we’re looking forward to more!

#Canada #Colombia #digital #media #video #production #partnership #ict #animation #software #technology

Customer Relations Explainer

A short animated whiteboard we produced for Manulife Financial on ‘thinking from the outside in’ when building customer relationships. Screened at their AGM in 2016.

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