Demo Video
For Conros in the style of The Commercial
In the mid 1980s, Conros introduced North Americans to the glue stick. At that time, the glue stick was made by Ross Adhesives, a small glue company struggling to compete against major manufacturers like Elmer’s. Though the glue stick was widely popular in Europe, it was not yet a household product in North America because major manufacturers dismissed its potential believing that consumers would resist new methods.
Now a hugely successful Canadian brand – Conros is consistently striving to develop innovative products that consumers will love. Enter their latest – Swipe n’ Twist brand tape.
We were thrilled to work with Conros in developing this fun, one minute how-to video – demonstrating the multitude of uses to their market, both on social media and in-store.
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