The Daily School Ride

For McMaster Office of Community Engagement in the style of The Vignette

Last year, we partnered with McMaster’s Office of Community Engagement to shine a spotlight on an exciting & innovative program that is promoting healthy and fun ways to keep kids active in Hamilton’s North End, The Daily School Ride (DSR).

The program was launched in 2016 at Bennetto Elementary. The program is organized through Bike For Mike & New Hope Community Bikes. Staying active is the best way to improve physical & mental health. But the challenge is: How can kids bike to and from school safely?

McMasters Office of Community Engagement conducted research throughout the community, speaking with the parents about their concerns. The result? The DSR’s volunteers established safe routes to and from school using bike lanes, safer routes and traffic lights as well as encouraging the parents to join them in the ride!

We created a fun & visually exciting vignette for the program by following the students and volunteers around Hamilton on a ride. We then sat down with McMasters student researchers to better understand their connection to the DSR. It was a great way for us to capture both sides of the story in order to deliver a well rounded video for McMaster’s new ‘Brighter World’ campaign.

It’s programs like the DSR that promote healthy living throughout our city! It’s time to join them in dusting off our bicycles and getting active!

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Client Quote

Working with Clayton and the team at Double Barrel has allowed us to share the story of one of the many important community-campus partnerships that McMaster is engaged in as we work together for an inclusive, sustainable greater Hamilton. This was a truly made in Hamilton project that we’re incredibly proud to support!

Dave Heidebrecht , Manager, Office of Community Engagement, McMaster University