Stories

News, project launches and thoughts from our team.

Imagining Better Healthcare, for a Brighter World

“Every day, thousands of primary care providers head to the front lines of healthcare in Canada. They’re by our sides for moments big and small, and motivated by a singular vision. To help everyone lead happier, healthier lives.” 

We are so proud to premiere this suite of videos supporting the public launch of the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.

Beginning with the story of the incubator itself and following up with five more, we drew a rich picture of the DBPCRC and its research goals. Through multiple layers of live-action footage, music, voiceover and animation we illustrated their mandate – to improve the lives of Canadians through better delivery and implementation of care. Each video was crafted in collaboration with the public relations team at the McMaster Department of Family Medicine,

Thanks to everyone at McMaster’s DFM for allowing us the opportunity to expand your story! We are honoured to capture the work of this inspiring group of people, pushing toward a brighter world for us all. For more of our McMaster University or healthcare projects, check out our education or healthcare portfolio.

In Uncertain Times, We’re Here to Help

Hi everyone,

Like all of you, we’re constantly monitoring the news around COVID-19. It has affected many parts of our normal, day-to-day life. Rather than business as usual, it has made us all think about how we can do business differently and how we might be able to help our clients do business differently.
Here at Double Barrel, we’re used to working remotely. Our projects have always been managed through a combination of phone, email, videoconference and online file sharing. So this is a space we know well. And with staff and customers more distant than before, communication is more important than ever. Sharing information with customers and with your staff might seem hard, but we can help.

Maybe your business has always been more of a terrestrial, storefront business and you’re looking to take it online to keep serving your customers. We can work with you on everything from a digital strategy, to designing, activating and maintaining a website that lets you keep doing what you do best.

Live action video shoots are on hold for the time being. But producing animated videos is right in our wheelhouse and can be done from a safe, remote workplace.

Or perhaps you’re finding it hard to get your social media messaging to stand out in a very crowded, news-heavy environment? We can help you build an impactful social media plan and engaging content to keep your products & services on your customers’ radar.

We know what you’re going through. We’re all in this together, navigating uncertain times when it comes to work and life. Reach out. Touch base. We’re only a quick email, phone call or Zoom conference away. And we’re happy to help.

Let’s all look forward to getting back to a more familiar routine. Until then, stay well!

Cheers,

Roz & the team

GOOD AS GOLD

50th anniversary documentary launch for McMaster University

McMaster University’s Medical School is a world-renowned hub for ground-breaking research and cutting-edge education techniques. They are also our long-time partners.

Because we have worked together so often over the years, we’re familiar with the kinds of stories they want to tell and we’re comfortable with the messages they try to convey. There’s a mutual trust there, built over countless hours of working together.

So when McMaster’s Faculty of Health Sciences approached us to put together a project commemorating the 50th anniversary of their medical school, we had to deliver a product worthy of a golden anniversary.

Mixing engaging interviews of past and current leaders with fantastic archival footage, we crafted a short documentary that told the story of McMaster’s School of Medicine, from humble beginnings to their bright future.

All that hard work really paid off. The result is a personal account of the medical school’s story, from the people who brought it to life and keep it thriving today.

Take a look at our short film below, which premiered at their 50th Anniversary Gala last week.

Happy anniversary, McMaster! We can’t wait to see what our next collaboration will bring!

Maximize Your Time (and money!) with Training Videos

Training videos are a hot topic these days. And no wonder! Educating new employees is something that every business needs to do at one point or another.

At Double Barrel, we get requests for these all the time. And our answer is, yes! We do those! And in too many styles to count.

 

Training videos keep costs down, create educational consistency, improve information retention AND employee engagement. As a savvy business owner, video should be your go-to solution when it comes to training new staff.

Check out the short sample above of our latest training video series for Wolseley Canada. Or, follow this link to view our entire library: https://doublebarrel.wpengine.com/video-styles/

From live action to animation and everything-in-between, we’re your #1 choice when it comes to producing videos that will ensure your employee training is more effective, cost-conscious, on-demand and consistent!

Illuminating the Road Ahead for Deloitte

This week we went international! Thrilled to announce that both Deloitte Global (Deloitte.com) and Deloitte Canada have officially launched the commercial series we produced.

These bite-sized overviews of Deloitte’s accounting services are used as an introduction to new and current clients, helping CEO’s & CFO’s get the most out of their bottom line.

Check em all out here : https://doublebarrel.wpengine.com/projects/deloitte-canada-commercial-series/

While the subject manner is dense – audit & assurance – we kept the tone light using humourous intros to pull the viewer in, and high production values to keep them there. Utilizing animation, VFX overlays, actors, props, a snappy soundtrack and professional voice over, these pieces stand above the crowd and entice the audience to learn more about everything Deloitte has to offer.

We had a blast producing this series and are thrilled to add Deloitte to our happy list of clients!