Stories

News, project launches and thoughts from our team.

We’re Expanding OUR Story

Today is a huge day for the team here at Double Barrel, as we officially open the doors on a new branch – Double Barrel East! Based out of Prince Edward County, we will now be bringing our signature brand of video to the Eastern Ontario region with service to the following areas:

-Oshawa

-Belleville

-Trenton

-Kingston

-Prince Edward County

& everywhere in-between!

Of course, any expansion requires the help of great team members – and that’s why we’re on the hunt for a few new ones! Double Barrel is currently looking for camera operators in the area,  so if you’re local and looking for freelance work (or know someone who is!) please send a CV & gear list to hello@doublebarrelstudios.com.

We’re so excited for this next chapter in the story of Double Barrel, and looking forward to meeting new people, telling new stories and exploring all that this beautiful region has to offer! Stay tuned!

#WednesdayWisdom: Behind-the-scenes with Apple & Spike Jonze

One rabbit hole that clients fall into is assuming that video is a snap to make because it’s so simple to watch. You sit down, press play, and an entire world unfolds before you. Savvy marketers, though, will make it a point to understand the amount of work that goes into making a fantastic video so that they can intelligently spend their marketing budgets, and get the most bang for their buck. Knowledge is power, and video marketing is no exception.

Of course, if you’re the world’s richest company, you know that great video marketing takes high-caliber creative and a killer crew. At Apple, their marketing team spends millions of dollars on video – hiring choreographers, Hollywood directors, top-shelf dance talent and a crew of set designers to launch their latest product. Of course, the results are simply amazing.

This behind-the-scenes film of the making of Apple’s Spike Jonze-directed campaign for the HomePod is a great primer on what goes into making truly original, creative piece of video marketing – in this case, a short film. And while you may not have their budgets, knowing the creative (and budgetary) constraints you’re up against is half the battle!

Take a few moments and enjoy this educational look inside a high-budget shoot for this week’s #WednesdayWisdom :)

We Brought Home the Gold!

DOUBLE BARREL WINS TWO DAVEY AWARDS FOR SPCA CAMPAIGN VIDEO

It’s a tail as old as time: a great idea deserved a good home and after a few laughs, an award-winning match was made.

What started as an idea for a comedy sketch (“How about we show people speed dating, but with cats?”) became an online hit (10,000 views on launch day) and won two Davey Awards, in part because funny got paired with the right client and cause.

Let me back up and re-introduce you to some funny ladies I’ve had the pleasure of working with. Diana Frances (The Hour, The Debaters) and Jennifer Goodhue (Baroness Von Sketch Show, This Hour has 22 Minutes, Comedy Inc.) of F & Good Comedy have been strategic comedy partners of Double Barrel for almost three years. While collaborating on original comedy content, we’ve lightened up some pretty heavy issues and had a great time doing it. But none have brought home so many awards.

L-R: Zakk DiSabatino, Clayton Burns, Diana Frances (F & Good), Roz Mugford, Natalia Hanson (HBSPCA), Jennifer Goodhue (F & Good)

When we approached the Hamilton Burlington SPCA with the idea, not only were they excited about our vision, but it was a perfect fit to promote their Meet Your Match pet program. Starring animals Spike, Knuckles, Magoo, Sephora and Odin, in SPCA: Cat Speed Dating we had some laughs at the very real awkwardness of speed dating, while educating on HBSPCA’s valuable pet matchmaking process.

We are so proud of this piece and are excited that the Davey Awards have recognized Double Barrel and SPCA: Cat Speed Dating with a gold award in the category of Online Film/Video and a silver in Online Film/Video – Comedy. It’s a privilege to be able to celebrate this award with the team at the HBSCPA and to use our funny business to support the great work they do in our community.

 

ANNOUNCING OUR SECOND ACT

We’ve refreshed our brand!

A MESSAGE FROM OUR CREATIVE DIRECTOR:

From my early days working for CBC Radio in Kelowna, BC to the very first day of Double Barrel Studio’s existence and now in our 6th year of business, my work has always been in service of the story.

To use whatever medium was available to convey something honest and interesting, and do it in an unexpected way. I saw too many good stories not get their chance with their audiences because they couldn’t capture their attention for long enough. I believed video production needed a renegade, and I would be that shooter.

And that’s what my team did. For years Double Barrel has become known for creating big narratives out of our clients’ needs and doing so in unexpected ways.

This became our brand. A bit rebellious, and a bit of shooting from the hip to get the best creative out of any project. Our creative spirit was embodied in our logo; red, rugged and with cross-hairs focused on the prize. Our identity served us well; we worked with great clients, attracted a passionate crew, and we made great video.

But every story needs it’s second act, and this is ours.

Introducing our shiny new Double Barrel brand and >website! We’ve cleaned up around the edges, replaced the renegade’s crosshairs with the artist’s viewfinder, but our essence is still there in distinctive typography and a bold colour palette. Our website has been updated to include all 250 videos from the past 6 years sorted by industry and style for easier browsing. The biggest change though is our tagline, which speaks to the work we’ve done since day one and how we are taking our clients into the future.

Expand Your Story represents our strategy in two ways; first, how we’ve always considered every element of video production such as sound, lighting, script, editing, and colour as an opportunity to add more richness to the narrative. That’s nothing new to us and that’s not changing. But remember that noisy, messy content generating world out there? The second part of Expand Your Story is what cuts through that nonsense and gets our clients heard.

Brands are not only a reflection of their companies but of their clients too. So in sharing this exciting news with you, I also have you to thank. Every narrative we’ve told together has helped shape Double Barrel into what you see today. When I look at that logo, I don’t just see the business that I’ve built – I see my crew, my partner and you. It’s been a great story so far, and I can’t wait for us to write what’s next!

PROJECT LAUNCH: RSK Automotive & Collision

Clients come to us for all sorts of different reasons when they’re considering adding video to their online presence. In the case of Sim Kalsi, owner of RSK Automotive it was a brand rethink and refresh that set the wheels in motion. And as it turns out – he had quite the story to tell.

RSK has called Hamilton home for 6 years. Their new tagline “Built By Hamilton” speaks volumes of their dedication to the people of #HamOnt. With a long family history in local automotive repair, Sim has built a reliable and trusted brand featuring a team of skilled technicians with a passion for the steel city.

With a strong narrative lead by the team at RSK paired with glowing customer testimonials from some seriously happy folks in the neighbourhood, Double Barrel Studios put together one of our signature business profile documentaries, highlighting their many unique offerings. RSK truly stands out as a friendly neighbourhood auto body shop providing fair and accurate estimates and excellent customer service.

Thanks for letting us expand your story Sim!