Stories

News, project launches and thoughts from our team.

In Uncertain Times, We’re Here to Help

Hi everyone,

Like all of you, we’re constantly monitoring the news around COVID-19. It has affected many parts of our normal, day-to-day life. Rather than business as usual, it has made us all think about how we can do business differently and how we might be able to help our clients do business differently.
Here at Double Barrel, we’re used to working remotely. Our projects have always been managed through a combination of phone, email, videoconference and online file sharing. So this is a space we know well. And with staff and customers more distant than before, communication is more important than ever. Sharing information with customers and with your staff might seem hard, but we can help.

Maybe your business has always been more of a terrestrial, storefront business and you’re looking to take it online to keep serving your customers. We can work with you on everything from a digital strategy, to designing, activating and maintaining a website that lets you keep doing what you do best.

Live action video shoots are on hold for the time being. But producing animated videos is right in our wheelhouse and can be done from a safe, remote workplace.

Or perhaps you’re finding it hard to get your social media messaging to stand out in a very crowded, news-heavy environment? We can help you build an impactful social media plan and engaging content to keep your products & services on your customers’ radar.

We know what you’re going through. We’re all in this together, navigating uncertain times when it comes to work and life. Reach out. Touch base. We’re only a quick email, phone call or Zoom conference away. And we’re happy to help.

Let’s all look forward to getting back to a more familiar routine. Until then, stay well!

Cheers,

Roz & the team

PROJECT LAUNCH: INVIS & Mortgage Intelligence

When you’re a national brokerage with teams in hundreds of Canadian cities, how do you even begin to capture the spirit of the hard working brokers representing your brand? In the case of INVIS/Mortgage Intelligence, the answer was simple. You go to them. With a camera crew in tow.

Over the summer of 2016, the Double Barrel team was thrilled to film across Canada, documenting the passion and the people behind the INVIS/Mortgage Intelligence brand. In one of our most ambitious documentary projects to-date, we filmed in six provinces and seven cities, capturing the camaraderie that makes INVIS/MI truly unique. From wineries in Kelowna, to line dancing at the Calgary Stampede, from charity golf tournaments in Niagara to boat cruises off the Halifax harbour. Through it all, what stood out the most was an overwhelming sense of community and caring. Brokers that truly care for their clients, and each other, working exceedingly hard to ensure their happiness.

Double Barrel is thrilled to have had the opportunity to work with Invis/Mortgage Intelligence, documenting this beautiful country and their world class teams from coast to coast to coast.

This completed piece screened at the INVIS/MI annual gathering, to rave reviews. And it’s easy to see why! Invis Mortgage Intelligence has successfully built the only true full service brokerage in Canada, attracting top brokers that are continually diversifying and developing their craft to deliver the best support possible. That’s something to cheer about.

Project Launch: Hamilton – Burlington SPCA

With nearly 10,000 hits in one day, this could be our biggest launch yet! SO excited to share this hilarious little piece we produced for an amazing cause – the Hamilton/Burlington SPCA!!

Thank you so much to Diana Frances and Jennifer Goodhue for lending their time and talents to this project ~ and to the Mulberry Street Coffeehouse for letting us grab one shot of their exterior. Thank you also to Shawn Lovering Photography for the excellent cinematography, Alex Last for the fabulous hair & makeup, and all of our extras (both human and feline) for keeping a straight face!!

Project Launch: Team Unbreakable – 30 Second Spot

Team Unbreakable is a therapeutic teen running group operating out of Hamilton, Ontario. Their goal is simple: to decrease anxiety and depression among our teen population by providing access to a proven mood-booster: exercise! Running has been proven to decrease depression and anxiety by suppressing stress hormones, while boosting feel-good hormones like endorphins.

 

The Hamilton Family Health Team is looking to add to its roster of runners and volunteers for this program, and would like to spread the message to #HamOnt teens. If you or anyone you know would benefit from either volunteering or running with this amazing organization please reach out!

 

We are proud to say that this piece will be screening in clinics across the City of Hamilton. Thanks to the Hamilton Family Health Team for involving us in such a great project!

 

**This piece is an accessible, shortened and animated version of the longer three minute promotional video we produced back in 2016.**

PROJECT LAUNCH: KeepRite Refrigeration

I’ve often joked that Hillman and I are like Mulder and Scully.

We get a phone call, show up at a location we’ve never been to and proceed to take furious notes in order to solve a communication problem. Many times it feels like a mystery to us at first, and often times communication objectives are just that for our clients, too. Sometimes we end up solving the mystery together.

That was most definitely the case with KeepRite Refrigeration. Located in Brantford, Ontario, this is a company that has been manufacturing and distributing products for 70 years. KeepRite is a behemoth in the refrigeration world.

They were in need of a series of videos that focussed on the products they sell – from motors to units to specialized technological innovations that save on energy costs.

Not having produced a ton of video in the past, they were a bit perplexed as to how to approach the process and the creative. Through a collaborative effort with their agency Wide Eyed Communications – and a combination of drone, slider and time-lapse videography – we created three individual pieces that leverage the manufacturing process to create unique imagery that goes beyond your traditional ‘product video’ style.

It was our first adventure in the world of manufacturing, and we’re so proud with how these turned out! Many thanks to KeepRite and Wide Eyed for bringing us along!