With nearly 10,000 hits in one day, this could be our biggest launch yet! SO excited to share this hilarious little piece we produced for an amazing cause – the Hamilton/Burlington SPCA!!
Thank you so much to Diana Frances and Jennifer Goodhue for lending their time and talents to this project ~ and to the Mulberry Street Coffeehouse for letting us grab one shot of their exterior. Thank you also to Shawn Lovering Photography for the excellent cinematography, Alex Last for the fabulous hair & makeup, and all of our extras (both human and feline) for keeping a straight face!!
I’ve often joked that Hillman and I are like Mulder and Scully.
We get a phone call, show up at a location we’ve never been to and proceed to take furious notes in order to solve a communication problem. Many times it feels like a mystery to us at first, and often times communication objectives are just that for our clients, too. Sometimes we end up solving the mystery together.
That was most definitely the case with KeepRite Refrigeration. Located in Brantford, Ontario, this is a company that has been manufacturing and distributing products for 70 years. KeepRite is a behemoth in the refrigeration world.
They were in need of a series of videos that focussed on the products they sell – from motors to units to specialized technological innovations that save on energy costs.
Not having produced a ton of video in the past, they were a bit perplexed as to how to approach the process and the creative. Through a collaborative effort with their agency Wide Eyed Communications – and a combination of drone, slider and time-lapse videography – we created three individual pieces that leverage the manufacturing process to create unique imagery that goes beyond your traditional ‘product video’ style.
It was our first adventure in the world of manufacturing, and we’re so proud with how these turned out! Many thanks to KeepRite and Wide Eyed for bringing us along!