DOUBLE BARREL WINS TWO DAVEY AWARDS FOR SPCA CAMPAIGN VIDEO
It’s a tail as old as time: a great idea deserved a good home and after a few laughs, an award-winning match was made.
What started as an idea for a comedy sketch (“How about we show people speed dating, but with cats?”) became an online hit (10,000 views on launch day) and won two Davey Awards, in part because funny got paired with the right client and cause.
Let me back up and re-introduce you to some funny ladies I’ve had the pleasure of working with. Diana Frances (The Hour, The Debaters) and Jennifer Goodhue (Baroness Von Sketch Show, This Hour has 22 Minutes, Comedy Inc.) of F & Good Comedy have been strategic comedy partners of Double Barrel for almost three years. While collaborating on original comedy content, we’ve lightened up some pretty heavy issues and had a great time doing it. But none have brought home so many awards.
When we approached the Hamilton Burlington SPCA with the idea, not only were they excited about our vision, but it was a perfect fit to promote their Meet Your Match pet program. Starring animals Spike, Knuckles, Magoo, Sephora and Odin, in SPCA: Cat Speed Dating we had some laughs at the very real awkwardness of speed dating, while educating on HBSPCA’s valuable pet matchmaking process.
We are so proud of this piece and are excited that the Davey Awards have recognized Double Barrel and SPCA: Cat Speed Dating with a gold award in the category of Online Film/Video and a silver in Online Film/Video – Comedy. It’s a privilege to be able to celebrate this award with the team at the HBSCPA and to use our funny business to support the great work they do in our community.
So much has been said about Hamilton’s fabulous arts culture that it’s hard to know how to do justice to the creative renaissance happening in our fair city. The best way to experience it is to take a walk down the street during an Art Crawl and you’ll realize every bit of fanfare is true. Bustling galleries, vintage shops, buskers and booths of every stripe sit perched on James North sidewalks, fanning out their talents on a table or waiting to captivate you with a tune.
The Hamilton Arts Awards is in the enviable position of cataloguing the best of all this creation. As one of the oldest municipal-led arts awards programs in Canada, its focus is simple – to celebrate Hamilton’s vibrant arts community and recognize individuals who have made an outstanding contribution to arts and culture.
Leading up to this year’s big show, organizers Stephanie Vegh and Jen Anisef brought us on to create a series of ‘nominee reels’ that highlighted each artist’s work & accomplishments through a variety of media – photos, video & audio. This is on trend, as video is being used more and more alongside the traditional presenter-at-a-podium approach, due to the power of short documentaries and vignettes. They help to emotively tell the story of nominees and captivate the audience.
In creatively scoping out the project it was important to make the filming of nominees seamless – yet we wanted the audience to get a sense of each person’s character – to feel as though they were being introduced in a casual conversational style.
To achieve this blend of form and function we decided to go with a kinetic portrait. This is a technique where the subject stands and looks in the camera just as they would for a traditional photo – but instead of standing completely still in a pose, the person stands naturally and smiles, shifts their feet, laughs, maybe even mugs – as the camera slowly rotates around them. It’s as though the lens is someone they’re having a really great conversation with.
We paired these kinetic portraits up with some voice over (I did this at Hamilton’s amazing Hive Studios) and polished it off with beautiful branded animation created by Louis Wesolowsky and Attic Digital. View one example of the results below.
150 files and one last minute run of a hard drive later – this project was a wrap! Many thanks to Jen and Steph for having us along. It was an absolute pleasure to be involved with showcasing the Hamilton arts community!