Training videos are a hot topic these days. And no wonder! Educating new employees is something that every business needs to do at one point or another.
At Double Barrel, we get requests for these all the time. And our answer is, yes! We do those! And in too many styles to count.
Training videos keep costs down, create educational consistency, improve information retention AND employee engagement. As a savvy business owner, video should be your go-to solution when it comes to training new staff.
Check out the short sample above of our latest training video series for Wolseley Canada. Or, follow this link to view our entire library: https://doublebarrel.wpengine.com/video-styles/
From live action to animation and everything-in-between, we’re your #1 choice when it comes to producing videos that will ensure your employee training is more effective, cost-conscious, on-demand and consistent!
This week we went international! Thrilled to announce that both Deloitte Global (Deloitte.com) and Deloitte Canada have officially launched the commercial series we produced.
These bite-sized overviews of Deloitte’s accounting services are used as an introduction to new and current clients, helping CEO’s & CFO’s get the most out of their bottom line.
Check em all out here : https://doublebarrel.wpengine.com/projects/deloitte-canada-commercial-series/
While the subject manner is dense – audit & assurance – we kept the tone light using humourous intros to pull the viewer in, and high production values to keep them there. Utilizing animation, VFX overlays, actors, props, a snappy soundtrack and professional voice over, these pieces stand above the crowd and entice the audience to learn more about everything Deloitte has to offer.
We had a blast producing this series and are thrilled to add Deloitte to our happy list of clients!
Clients come to us for all sorts of different reasons when they’re considering adding video to their online presence. In the case of Sim Kalsi, owner of RSK Automotive it was a brand rethink and refresh that set the wheels in motion. And as it turns out – he had quite the story to tell.
RSK has called Hamilton home for 6 years. Their new tagline “Built By Hamilton” speaks volumes of their dedication to the people of #HamOnt. With a long family history in local automotive repair, Sim has built a reliable and trusted brand featuring a team of skilled technicians with a passion for the steel city.
With a strong narrative lead by the team at RSK paired with glowing customer testimonials from some seriously happy folks in the neighbourhood, Double Barrel Studios put together one of our signature business profile documentaries, highlighting their many unique offerings. RSK truly stands out as a friendly neighbourhood auto body shop providing fair and accurate estimates and excellent customer service.
Thanks for letting us expand your story Sim!
At Double Barrel, we love working with organizations that inspire. So we were thrilled when Burlington advertising agency PLAY asked us to collaborate on this animated launch video for the Family Enterprise Exchange – an organization that supports Canadian family businesses through shared wisdom, expertise and education.
FEX is dedicated to empowering Canadian family businesses with all the knowledge and resources they need to propel their enterprise to greatness. Find out more at: https://family-enterprise-xchange.com/
“I have worked with many production film companies here and in the UK. But I have really enjoyed working with you and your team on this launch video. You are attentive and responsive and you are nice folks to boot. Its been a pleasure and the clients have been impressed with the final output. Thanks for all your collaboration, this work kicks off a new national brand across Canada focused on helping guide the many sme’s who keep our country ticking.” – Neil Woodley, Creative Director
For more videos like this visit our website: https://doublebarrel.wpengine.com
We teamed up with the DeGroote School of Business to create a video campaign that would showcase their current focus on the transformation of technology in business. Using DeGroote’s unique vision, our animation team took iconic symbols in business such as Newton’s cradle and the globe to depict the evolution of technology around the world.
Another week, another launch!
For the past few months, Double Barrel has been working alongside the DeGroote School of Business – McMaster University~ helping them add some video to their fantastic new brand campaign, ‘Education With Purpose.’
Our resulting piece ~ this 1:40 cinematic trailer ~ premiered at their Accolades event last week in Toronto, before an audience of distinguished partners and alumni.
Shot by Tyler Tekatch & Christoph Benfey, music composed by Sasha Szlafarski, script by Kitestring’s Holly Gibson, edited by Taylor Heres, audio mixing & mastering by Hive Studios, cameo by Kristel Bulthuis. Proof that it really does take a village to make something great.
Hamilton is a city in the midst of renaissance. Nowhere is that more apparent than the downtown core, where new businesses are emerging at a breakneck pace. A new company cracks open its doors seemingly every single day.
At Double Barrel, we live and work downtown too. So when the International Village Business Improvement Area asked us to help tell their story, we jumped at the chance.
Our challenge was substantial. First: to showcase the changing face of the downtown core. Second: to spur interest and get people excited to pop downtown to shop. Essentially, we wanted to get people out of their comfort zone and into these blossoming boutiques. Old habits die hard, and with so much going on for all of us on the daily, it’s just too easy to pass stores by. We admire the frontages but never actually venture inside, choosing instead to zip up to the cozy confines of our closest shopping mall.
Through needs assessments and working closely with the client, we developed the branded online series ~ My International Village. The friendly tone invites the viewer to come by and make the International Village their own. The consistent, broadcast style intro and extro let the viewer know what to expect in a style that is familiar, while each vignette focusses on a different shop and story. This allows the audience to build a personal connection to shops they might otherwise pass by without a second thought.
Overall, My International Village entertains and informs potential downtown shoppers. Through the content, the International Village BIA illustrates how the tapestry of the downtown core is changing. Every single entrepreneur has a story of their own to share, and a reason why for them – right now – downtown #HamOnt is the absolute best place to be.
Thanks to Susie Braithwaite and the International Village for inviting us to explore!
How to Battle the Cringe in your Communications
One common mistake communicators make is in their overuse of the ‘earnest’ in content. This often comes across as that ‘this is cheesy’ feeling we all know so well when watching a piece of video or reading a story.
My 15-year-old son has a better term for it. He calls them ‘Cringe’ videos. Consisting largely of people being overly earnest and generally just trying too hard, a Cringe video is recognizable by its ability to make the viewer feel uncomfortable.
While in some cases making your viewers squirm can be a good thing, most clients we’ve worked with are aiming to inform and educate rather than shock and awe. If you’re looking to get your message across in 3 minutes or less it’s probably best not to make your audience wish they’d never looked.
What exactly is it about a piece of media that causes this feeling? And how does it cross the line from being authentic to overly earnest?
We spend a lot of time thinking about this type of thing at Double Barrel, because ultimately we want to produce the most effective video we can for your organization. In that spirit we’ve put together a list to take into your next video production process. Voila!
HOW TO CUT the CHEESE in your communications
~ Roz Allen is a Producer & Director at Double Barrel Studios
So happy to wake up and see Team Double Barrel featured in the Spec! Short but sweet little piece about the Cobalt Connects Creative Directory (psst – if you’re not in there, you should be!) – and the fact that the creative industries represent the fastest growing employment sector in the downtown core. Good to hear since we move into our new space on King William Street April 1st!
Many thanks to Jeremy and the crew at Cobalt Connects for making this happen!