Stories

News, project launches and thoughts from our team.

Imagining Better Healthcare, for a Brighter World

“Every day, thousands of primary care providers head to the front lines of healthcare in Canada. They’re by our sides for moments big and small, and motivated by a singular vision. To help everyone lead happier, healthier lives.” 

We are so proud to premiere this suite of videos supporting the public launch of the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.

Beginning with the story of the incubator itself and following up with five more, we drew a rich picture of the DBPCRC and its research goals. Through multiple layers of live-action footage, music, voiceover and animation we illustrated their mandate – to improve the lives of Canadians through better delivery and implementation of care. Each video was crafted in collaboration with the public relations team at the McMaster Department of Family Medicine,

Thanks to everyone at McMaster’s DFM for allowing us the opportunity to expand your story! We are honoured to capture the work of this inspiring group of people, pushing toward a brighter world for us all. For more of our McMaster University or healthcare projects, check out our education or healthcare portfolio.

PROJECT LAUNCH: AGE Inc.

In 2011, 747,000 Canadians were living with Alzheimer’s disease and other dementias – that’s 14.9 per cent of Canadians 65 and older. Which means that sadly, chances are high that you know someone who has suffered, or is currently suffering from these diseases.

As our population ages, these numbers are only climbing. The Alzheimer’s Society of Canada has estimated that if nothing changes by 2031, this figure will increase to 1.4 million.

In Canada, AGE Inc. has set out to provide humanistic, patient-centred care for people living with dementia. Their curriculum, GPA or Gentle Persuasive Approaches, provides a broad-based educational experience for caregivers treating people afflicted with dementias, allowing these front-line workers to truly connect with the person beneath the disease. It is a novel approach, and one that has had huge success within Canada.

For the 10-year anniversary of the AGE curriculum, the team asked us to create a mini-documentary about the program. We were so pleased to be a part of the celebration for such an important organization. And by the end of our video screening, there wasn’t a dry eye in the room.

To the staff at AGE Inc. ~ thank you for including us! We were so happy to tell your story. Here’s to another 10 years of success!

PROJECT LAUNCH: Hamilton Family Health Team

There’s something so special about telling the story of an team that really goes out of its way to care for people. There’s a genuineness, a depth of character that the camera seems to magnify.. and it’s always a beautiful thing.

At Double Barrel, we’ve been lucky to create content for a variety of healthcare organizations. In all honesty, its one of our favourite industries to work with.

We met the Hamilton Family Health Team in the middle of May. They were in need of a mandate-driven video – one that would set the tone for a series of visioning exercises at this year’s AGM.

Under tight timelines we dove quickly into the project, filming at numerous locations around the city to showcase the breadth of the Health Team’s work. From mental health running groups for teenagers to cooking classes for diabetics, to film therapy classes for the general public. We documented as much as we could in the few days that we had, knowing that it would be impossible to show every facet of the impact the Hamilton Family Health Team has on our community.

Ultimately, this piece hit its mark, showcasing the diversity of approach and the warmth of the organization. It’s a video that everyone is wonderfully proud of – and from what we hear – went off smashingly at the AGM!

Thanks so much to the team at HFHT for allowing us to peek behind the curtain, it was our pleasure to shed some light on your fantastic organization.

PROJECT LAUNCH: Canadian Partnership Against Cancer

For people who have recently been diagnosed with cancer, one of the first challenges is overcoming the amount of information that exists when it comes to care and treatment options. In the digital age, opinions are everywhere, and sorting through them to discover which are accurate and which are bunk can be an overwhelming task.

At Double Barrel, we’ve all lost loved ones to cancer. So when Wayne MacPhail of the Canadian Partnership Against Cancer approached us with an innovative way of educating patients about how to separate the wheat from the chaff we were thrilled.

This was a unique project as Wayne came to us with concept in hand. CPAC wanted to create an online educational series that was dramatic, comedic – and demanding. In fact, the entire piece depended on a pitch-perfect embodiment of our two leads, Franny & Zooey, two 12-year-old budding scientists.

Knowing that we needed rock-solid talent, we decided to reach out to ACTRA. For web series this can seem daunting, but their fantastic industry liasons walked us through the process effortlessly. Our two actresses – Chelsea Okyere and Zoe McGarry came in prepared and ready, doing such an amazing job in the audition that we ended up using their second rehearsal take in the completed video.

The final piece is everything we had hoped to achieve, and definitely goes into the Double Barrel vault as one of the most original concepts we’ve executed. Says MacPhail, “It was a pleasure (as always) working with Double Barrel on this project. From our first conversation about the unusual concept they got it and brought a ton of creative value to the end product. This is the type of idea, as we said in the meetings “that had a hundred ways to fail”. But, through casting, direction, animation and post-production, they didn’t let any of them happen. The result is delightful.”

We’re excited to see where this goes. Thanks for inviting us along, Wayne!