One rabbit hole that clients fall into is assuming that video is a snap to make because it’s so simple to watch. You sit down, press play, and an entire world unfolds before you. Savvy marketers, though, will make it a point to understand the amount of work that goes into making a fantastic video so that they can intelligently spend their marketing budgets, and get the most bang for their buck. Knowledge is power, and video marketing is no exception.
Of course, if you’re the world’s richest company, you know that great video marketing takes high-caliber creative and a killer crew. At Apple, their marketing team spends millions of dollars on video – hiring choreographers, Hollywood directors, top-shelf dance talent and a crew of set designers to launch their latest product. Of course, the results are simply amazing.
This behind-the-scenes film of the making of Apple’s Spike Jonze-directed campaign for the HomePod is a great primer on what goes into making truly original, creative piece of video marketing – in this case, a short film. And while you may not have their budgets, knowing the creative (and budgetary) constraints you’re up against is half the battle!
Take a few moments and enjoy this educational look inside a high-budget shoot for this week’s #WednesdayWisdom :)
When you’re a national brokerage with teams in hundreds of Canadian cities, how do you even begin to capture the spirit of the hard working brokers representing your brand? In the case of INVIS/Mortgage Intelligence, the answer was simple. You go to them. With a camera crew in tow.
Over the summer of 2016, the Double Barrel team was thrilled to film across Canada, documenting the passion and the people behind the INVIS/Mortgage Intelligence brand. In one of our most ambitious documentary projects to-date, we filmed in six provinces and seven cities, capturing the camaraderie that makes INVIS/MI truly unique. From wineries in Kelowna, to line dancing at the Calgary Stampede, from charity golf tournaments in Niagara to boat cruises off the Halifax harbour. Through it all, what stood out the most was an overwhelming sense of community and caring. Brokers that truly care for their clients, and each other, working exceedingly hard to ensure their happiness.
Double Barrel is thrilled to have had the opportunity to work with Invis/Mortgage Intelligence, documenting this beautiful country and their world class teams from coast to coast to coast.
This completed piece screened at the INVIS/MI annual gathering, to rave reviews. And it’s easy to see why! Invis Mortgage Intelligence has successfully built the only true full service brokerage in Canada, attracting top brokers that are continually diversifying and developing their craft to deliver the best support possible. That’s something to cheer about.
Hamilton Code Clubs is a trail-blazing program that sees industry mentors introduce local youth to simple software computer programming, through a blend of interactive and hands-on training. The ultimate goal is to teach students to develop a love for the subject and begin integrating code into the classroom in a fun and engaging manner.
For many students, this introduction can open up career pathways and 21st-century learning skills.
With the tech industry in Canada expanding at a breakneck pace, Hamilton Code Clubs represents a critical link between the classroom and the real world, with mentors working to spark an interest in our youth and develop our next generation tech workforce.
At Double Barrel, we know the importance of a solid education in digital literacy for our youth. That’s why in 2015, we worked to create the #HamOnt Forever Digital Literacy fund, a Hamilton Community Foundation administered fund that will distribute grants over the next 15 years for digital literacy initiatives in the Hamilton area.
This year, we are proud to continue that legacy by providing an amazing organization like the Hamilton Code Club with this recruitment video free-of-charge, to inspire the tech community to continue to grow and help ensure that kids are realizing the amazing career opportunities around coding at a young age.
If you’re in the software industry and keen to help out, you’re in luck! They’re in need of volunteers! If you’re interested in volunteering for Hamilton Code Clubs, contact email@example.com