Stories

News, project launches and thoughts from our team.

Tantalizing your Tastebuds

Projects begin in all kinds of interesting ways. Our latest, a commercial PSA & website for Hamilton organization ‘Tastebuds’ evolved out of a conversation Double Barrel partners Roz Allen & Lee Hillman had with board director Deirdre Pike.

‘We were just chatting over lunch – and it came up that Deirdre was a part of this great Hamilton organization that feeds 23,000 kids a day,’ says Roz. ‘She mentioned the snack carts that they used and I realized – my son eats off that cart every day. In this really six-degrees-of-separation way – Deirdre’s organization was helping me.’

From there the team at Double Barrel worked alongside what was then known as ‘Hamilton Partners in Nutrition’ – connecting them with Hamilton branding powerhouse Kitestring and creating the commercial PSA based on the new branding ‘Tastebuds.’┬áDale Mugford of BraveNewCode helmed the redesign and revamp of the website.

‘We saw the site that currently existed and knew they needed more than a video,’ says Hillman. ‘We didn’t want to just create a video based on what they had – we wanted to help them really reface, come up with a fresh look & feel that would make it clear to Hamiltonians – this is an amazing organization doing great work.’

Written by & starring Canadian comedienne Diana Frances & co-starring Hamilton actress Molly Turcotte – the team at Double Barrel couldn’t be happier with the outcome.

“This is proof that you don’t need a long documentary to get your message across,” says Allen, concluding “a little humour goes a long way.”