Anyone can film a video these days. So what separates an amateur from a professional? It’s something those of us in the industry like to call “production value.” And if you’re a business looking to establish credibility with your customers, it’s something you can’t do without.
Come along for our third episode of the Double Barrel Podcast, where we explore the topic of production value. What is it? How do you get it? And why do you and your brand need to make sure you have it for your next video project?
At Double Barrel, we’ve had the pleasure of working with people from all types of industries.
They all come to us with a need – a new business or program or product they need to promote – and almost everyone recognizes the importance of telling a compelling story. Inevitably, though it comes time to put pen to paper – and that, my friends, is where everyone struggles. When you have so many things you need to say, how do you even begin?
Luckily for us, the craft of storytelling has been around for as long as we humans have roamed the earth. And over hundreds of years of refining of this craft, writers have developed a very clear methodology when it comes to keeping your audience engaged while still getting across the things you need to say.
In our SECOND installment of the Double Barrel content series, we’ll walk you step-by-step through this methodology, outlining the top 3 elements of compelling storytelling – so that you can be sure your next piece won’t fall flat. And don’t forget, we’re always here to answer your content questions. Feel free to drop us a line anytime!