Stories

News, project launches and thoughts from our team.

Imagining Better Healthcare, for a Brighter World

“Every day, thousands of primary care providers head to the front lines of healthcare in Canada. They’re by our sides for moments big and small, and motivated by a singular vision. To help everyone lead happier, healthier lives.” 

We are so proud to premiere this suite of videos supporting the public launch of the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.

Beginning with the story of the incubator itself and following up with five more, we drew a rich picture of the DBPCRC and its research goals. Through multiple layers of live-action footage, music, voiceover and animation we illustrated their mandate – to improve the lives of Canadians through better delivery and implementation of care. Each video was crafted in collaboration with the public relations team at the McMaster Department of Family Medicine,

Thanks to everyone at McMaster’s DFM for allowing us the opportunity to expand your story! We are honoured to capture the work of this inspiring group of people, pushing toward a brighter world for us all. For more of our McMaster University or healthcare projects, check out our education or healthcare portfolio.

Maximize Your Time (and money!) with Training Videos

Training videos are a hot topic these days. And no wonder! Educating new employees is something that every business needs to do at one point or another.

At Double Barrel, we get requests for these all the time. And our answer is, yes! We do those! And in too many styles to count.

 

Training videos keep costs down, create educational consistency, improve information retention AND employee engagement. As a savvy business owner, video should be your go-to solution when it comes to training new staff.

Check out the short sample above of our latest training video series for Wolseley Canada. Or, follow this link to view our entire library: https://doublebarrel.wpengine.com/video-styles/

From live action to animation and everything-in-between, we’re your #1 choice when it comes to producing videos that will ensure your employee training is more effective, cost-conscious, on-demand and consistent!

Illuminating the Road Ahead for Deloitte

This week we went international! Thrilled to announce that both Deloitte Global (Deloitte.com) and Deloitte Canada have officially launched the commercial series we produced.

These bite-sized overviews of Deloitte’s accounting services are used as an introduction to new and current clients, helping CEO’s & CFO’s get the most out of their bottom line.

Check em all out here : https://doublebarrel.wpengine.com/projects/deloitte-canada-commercial-series/

While the subject manner is dense – audit & assurance – we kept the tone light using humourous intros to pull the viewer in, and high production values to keep them there. Utilizing animation, VFX overlays, actors, props, a snappy soundtrack and professional voice over, these pieces stand above the crowd and entice the audience to learn more about everything Deloitte has to offer.

We had a blast producing this series and are thrilled to add Deloitte to our happy list of clients!

ANNOUNCING OUR SECOND ACT

We’ve refreshed our brand!

A MESSAGE FROM OUR CREATIVE DIRECTOR:

From my early days working for CBC Radio in Kelowna, BC to the very first day of Double Barrel Studio’s existence and now in our 6th year of business, my work has always been in service of the story.

To use whatever medium was available to convey something honest and interesting, and do it in an unexpected way. I saw too many good stories not get their chance with their audiences because they couldn’t capture their attention for long enough. I believed video production needed a renegade, and I would be that shooter.

And that’s what my team did. For years Double Barrel has become known for creating big narratives out of our clients’ needs and doing so in unexpected ways.

This became our brand. A bit rebellious, and a bit of shooting from the hip to get the best creative out of any project. Our creative spirit was embodied in our logo; red, rugged and with cross-hairs focused on the prize. Our identity served us well; we worked with great clients, attracted a passionate crew, and we made great video.

But every story needs it’s second act, and this is ours.

Introducing our shiny new Double Barrel brand and >website! We’ve cleaned up around the edges, replaced the renegade’s crosshairs with the artist’s viewfinder, but our essence is still there in distinctive typography and a bold colour palette. Our website has been updated to include all 250 videos from the past 6 years sorted by industry and style for easier browsing. The biggest change though is our tagline, which speaks to the work we’ve done since day one and how we are taking our clients into the future.

Expand Your Story represents our strategy in two ways; first, how we’ve always considered every element of video production such as sound, lighting, script, editing, and colour as an opportunity to add more richness to the narrative. That’s nothing new to us and that’s not changing. But remember that noisy, messy content generating world out there? The second part of Expand Your Story is what cuts through that nonsense and gets our clients heard.

Brands are not only a reflection of their companies but of their clients too. So in sharing this exciting news with you, I also have you to thank. Every narrative we’ve told together has helped shape Double Barrel into what you see today. When I look at that logo, I don’t just see the business that I’ve built – I see my crew, my partner and you. It’s been a great story so far, and I can’t wait for us to write what’s next!

PROJECT LAUNCH: INVIS & Mortgage Intelligence

When you’re a national brokerage with teams in hundreds of Canadian cities, how do you even begin to capture the spirit of the hard working brokers representing your brand? In the case of INVIS/Mortgage Intelligence, the answer was simple. You go to them. With a camera crew in tow.

Over the summer of 2016, the Double Barrel team was thrilled to film across Canada, documenting the passion and the people behind the INVIS/Mortgage Intelligence brand. In one of our most ambitious documentary projects to-date, we filmed in six provinces and seven cities, capturing the camaraderie that makes INVIS/MI truly unique. From wineries in Kelowna, to line dancing at the Calgary Stampede, from charity golf tournaments in Niagara to boat cruises off the Halifax harbour. Through it all, what stood out the most was an overwhelming sense of community and caring. Brokers that truly care for their clients, and each other, working exceedingly hard to ensure their happiness.

Double Barrel is thrilled to have had the opportunity to work with Invis/Mortgage Intelligence, documenting this beautiful country and their world class teams from coast to coast to coast.

This completed piece screened at the INVIS/MI annual gathering, to rave reviews. And it’s easy to see why! Invis Mortgage Intelligence has successfully built the only true full service brokerage in Canada, attracting top brokers that are continually diversifying and developing their craft to deliver the best support possible. That’s something to cheer about.