“Healthcare challenges are one of the biggest problems facing today’s society”
McMaster University is transforming these healthcare challenges into new learning experiences. Bringing the Health Sciences and Engineering faculties together, into a hands-on, project based 5-year program – the new Integrated Biomedical Engineering and Health Sciences Program.
“Biomedical problems are very complex. There is the human element and the technological element and in order to solve these types of complex problems you need experts of many different areas of study and many different backgrounds, this program is going to produce such graduates.” – Colin McDonald, Assistant Professor, McMaster University
McMaster has a world class reputation in both health sciences and engineering. Consistently ranked internationally among the top 40 universities in the world for medicine and health sciences and rated one of the top ten engineering schools in Canada. At Double Barrel, we were thrilled and honored to help McMaster launch this groundbreaking program, which is the first of its kind in Canada!
“Double Barrel helped bring our vision to life. The team’s creativity and diligent work resulted in a stellar product that helped raise the profile of our new Integrated Biomedical and Health Sciences Program.” – Monique Beech, Manager, Public Relations, Faculty of Engineering, McMaster University
Another week, another launch!
For the past few months, Double Barrel has been working alongside the DeGroote School of Business – McMaster University~ helping them add some video to their fantastic new brand campaign, ‘Education With Purpose.’
Our resulting piece ~ this 1:40 cinematic trailer ~ premiered at their Accolades event last week in Toronto, before an audience of distinguished partners and alumni.
Shot by Tyler Tekatch & Christoph Benfey, music composed by Sasha Szlafarski, script by Kitestring’s Holly Gibson, edited by Taylor Heres, audio mixing & mastering by Hive Studios, cameo by Kristel Bulthuis. Proof that it really does take a village to make something great.
Thanks everyone!
Engineering is the invisible thread that holds so much of our day-to-day lives together. And when it comes to getting teens excited about a STEM career – it pays to reveal just a bit of the science behind their everyday experiences.
We set out in October of 2014 to create a 30 second broadcast commercial that did just that. Using skateboarding as our metaphor – and an extreme slow motion camera – we aimed to capture the forces of friction, momentum and gravity.
The end result is something we’re all so proud of. Screened in theatres from Hamilton to Toronto (in IMAX no less!) and also in Calgary, we hear this piece is on its way to theatres in Hong Kong!
Many thanks to our amazing crew, as always. Shot in slow-mo by Ty Tekatch and Christoph Benfey, with animation assistance from Antenna Visual Communication. Edited by Taylor Heres. Starring skateboarding superstar Alishia Stevens, and Hamilton’s own Arts Awards nominee, Alyssa Nedich. Many thanks to New Line Skateparks for allowing us to shoot at their construction site in Oshweken, Ontario!!
High school students considering an engineering degree at McMaster University have a new way to immerse themselves online in student life and their chosen profession.
McMaster University’s Faculty of Engineering and Double Barrel Studios are proud to announce the launch of ExploreMcMaster.com – an interactive 360 degree panoramic microsite combining photography, video, music and soundscapes.
In concert with Helios Design Labs of Toronto, ExploreMcMaster.com represents an innovative initiative in the higher education market. The site goes far beyond just text, hyperlinks and images. Through a series of 26 embedded video vignettes and mini-documentaries, ExploreMcMaster.com enables potential students to meet faculty members and student leaders, look into the university’s facilities, and get a feel for undergraduate life on campus.
“Truly a breakthrough in recruitment outreach, this new communication style allows McMaster’s Faculty of Engineering to speak to the next generation of engineers in an engaging interface they are comfortable with” says Lucy Sheung, Manager of Outreach and Enrolment. “Engineering at McMaster constantly looks for new and modern ways to reach out to its audience. We are confident in the professional knowledge and experience of Double Barrel, and decided to pioneer this unique online presentation. Our prospective students have used computers all of their lives. So for them, the site functions as an online lab, furthering our tradition of experiential education.”
This technology required over-the-top creativity and collaboration from both the Double Barrel Studios team and the interdisciplinary studio Helios Design Labs of Toronto. Inspired by the Gemini Award winning National Film Board of Canada web documentary, “Out My Window,” ExploreMcMaster.com similarly provides an immersive, 360 degree experience. (https://interactive.nfb.ca/#/outmywindow)
Mike Robbins of Helios says, “We used a ‘whatever its takes to get it done’ approach that mixed panoramic photography, html5, javascript and …. gasp …. flash!” The result is a consistent cross-platform experience for smart phones, tablets and desktop computers alike. “We feel the result points the way to the future of small but innovative studios having the tool-sets to create super-engaging content and story experiences for not only the arts but the corporate culture as well. The idea that business must be boring is tumbling fast!”
Lee Hillman, Double Barrel’s Executive Producer, says integrating the new HTML5 standard took weeks of fine tuning. “With every new technology, the learning curve is steep. We’re fortunate to have a partner like McMaster who is willing to take risks and delve into the unknown to create something truly unique in student-recruitment campaigns. We’re excited about the possibilities of taking this interactive technology even further with an eye to building community and enhanced functionality within the microsite.”
Executive Director Roz Allen, who has produced interactive content for the Web almost since its invention, is excited about the artistic and creative possibilities. “Being able to stretch our storytelling capabilities into the interactive realm is a very exciting direction for hospitals, new building launches, tourist resorts… virtually any kind of business that wants their potential customers to have a ‘you are there’ experience. We are just at the beginning of what’s possible.”
The McMaster site can be found here: www.exploremcmaster.com
Double Barrel Studios: www.doublebarrelstudios.com
For more information, contact:
Victoria Fenner
Business Development Director vic@doublebarrelstudios.com 905-745-7462