Stories

News, project launches and thoughts from our team.

Wolseley Canada

Training videos are a hot topic these days. And no wonder! Educating new employees is something that every business needs to do at one point or another.

At Double Barrel, we get requests for these all the time. And our answer is, yes! We do those! And in too many styles to count.

Training videos keep costs down, create educational consistency, improve information retention AND employee engagement. As a savvy business owner, video should be your go-to solution when it comes to training new staff.

Check out the samples above of our latest training video series for Wolseley Canada.

From live action to animation and everything-in-between, we’re your #1 choice when it comes to producing videos that will ensure your employee training is more effective, cost-conscious, on-demand and consistent!

Service Commercial Series

Running a business isn’t for the faint of heart – any entrepreneur can tell you that. And when the going gets tough, Deloitte Canada is often a CEO’s first stop for advice and assistance with obstacles that are standing in the way of success.

Over the past year we’ve worked with Deloitte’s Toronto-based team, creating a short & snappy suite of commercials that highlight their service offerings. They’ve officially launched and we’re so thrilled to finally be able to share them! Enjoy!

Digital Careers Campaign

Bite-sized employment stories we created for Prince Edward County & Career Edge PEC as part of their recent workforce recruitment campaign. Meet Travis Benson, Master Electrician for Port Picton Homes, Justine Pitcher from Yeeboo Digital, Katrina Penzwell from Tire Wizard, and Laura Irwin from Sage Design and Construction – all local talented craftspeople proving that you CAN have it all, right here in #TheCounty.

Broadcast Commercial Series

Hamilton is a city in the midst of a renaissance. From its scrappy Steeltown roots to present day leadership in healthcare, cultural and entrepreneurial innovation. No one knows this better than the folks in charge of re-inventing and re-imagining the City’s image.

We met with Michael Marini in early October 2013. His goal was to produce a series of commercials on a tight budget that would work equally well across platforms – theatrical, television and web. We wanted to focus on each of Hamilton’s big ‘3’ – software, medical technology and creative entrepreneurship.

Armed with this information we approached our three stars – Dr. Mehran Anvari from the Centre for Surgical Innovation, Amy Gringhuis & Christopher Godwaldt from Cafe Oranje and Kevin Browne from Software Hamilton. Each piece had a different story to tell, but all three came together with the brand tagline “It’s Happening Here.”

It was our absolute pleasure to work with the City of Hamilton to just a few success stories – it’s what we love to do most. Having it premiere nationally on CHCH and in theatres all the way to Toronto – just a bonus. :)

Thanks for inviting us along Michael!

Annual Report Videos

Hamilton branding agency Kitestring created the 2012 Sustainability-Based Annual Report for Horizon Utilities with future forward technologies in mind.

By downloading the Horizon Utilities app, employees and the public at large could create an interactive experience out of the paper report by placing their smartphone over special symbols within the printed copy. This would launch videos that further expanded on what the text document outlined – and made the report a far more engaging, interactive experience.

We were thrilled to create three separate pieces of video content for this interactive report – short hosted segments that provide an overview into what makes Horizon a socially aware, environmentally conscious and economically responsible organization. Find out more about this project (and Horizon Utilities) via their report website at OnYourHorizon.ca.

Thanks for having us along Kitestring! :)

Promotional Vignettes

Hamilton is a city in the midst of renaissance. Nowhere is that more apparent than the downtown core, where new businesses are emerging at a breakneck pace. A new company cracks open its doors seemingly every single day.

At Double Barrel, we live and work downtown too. So when the International Village Business Improvement Area asked us to help tell their story, we jumped at the chance.

Our challenge was substantial. First: to showcase the changing face of the downtown core. Second: to spur interest and get people excited to pop downtown to shop.

Essentially, we wanted to get people out of their comfort zone and into these blossoming boutiques. Old habits die hard, and with so much going on for all of us on the daily, it’s just too easy to pass these new stores by. We admire the frontages but never actually venture inside, choosing instead to zip up to the cozy confines of our closest shopping mall.

Through the creation of 1:30 second vignettes, each one focusing on a different shop and story – we helped the International Village BIA show the greater public that the tapestry of the downtown core is changing. Every single entrepreneur has a story of their own to share, and a reason why for them – right now – downtown #HamOnt is the absolute best place to be.

Thanks to Susie Braithwaite and the International Village for inviting us to explore!

Broadcast Commercial

We teamed up with the DeGroote School of Business to create a video campaign that would showcase their current focus on the transformation of technology in business. Using DeGroote’s unique vision, our animation team took iconic symbols in business such as Newton’s cradle and the globe to depict the evolution of technology around the world.

Commercial Trailer

For the past few months, Double Barrel has been working alongside the DeGroote School of Business – McMaster University, helping them add some video to their fantastic new brand campaign, ‘Education With Purpose.’

Our resulting piece ~ this 1:40 cinematic trailer ~ premiered at their Accolades event last week in Toronto, before an audience of distinguished partners and alumni.

Shot by Tyler Tekatch, music composed by Sasha Szlafarski, script by Kitestring’s Holly Gibson, edited by Taylor Heres, audio mixing & mastering by Hive Studios, cameo by Kristel Bulthuis. Proof that it really does take a village to make something great.

Thanks everyone!

Product Commercial Series

I’ve often joked that Hillman and I are like Mulder and Scully.

We get a phone call, show up at a location we’ve never been to and proceed to take furious notes in order to solve a communication problem. Many times it feels like a mystery to us at first, and often times communication objectives are just that for our clients, too. Sometimes we end up solving the mystery together.

That was most definitely the case with KeepRite Refrigeration. Located in Brantford, Ontario, this is a company that has been manufacturing and distributing products for 70 years. KeepRite is a behemoth in the refrigeration world.

They were in need of a series of videos that focussed on the products they sell – from motors to units to specialized technological innovations that save on energy costs.

Not having produced a ton of video in the past, they were a bit perplexed as to how to approach the process and the creative. Through a collaborative effort with their agency Wide Eyed Communications – and a combination of drone, slider and time-lapse videography – we created three individual pieces that leverage the manufacturing process to create unique imagery that goes beyond your traditional ‘product video’ style.

It was our first adventure in the world of manufacturing, and we’re so proud with how these turned out! Many thanks to KeepRite and Wide Eyed for bringing us along!

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