Stories

News, project launches and thoughts from our team.

Wolseley Canada

Training videos are a hot topic these days. And no wonder! Educating new employees is something that every business needs to do at one point or another.

At Double Barrel, we get requests for these all the time. And our answer is, yes! We do those! And in too many styles to count.

Training videos keep costs down, create educational consistency, improve information retention AND employee engagement. As a savvy business owner, video should be your go-to solution when it comes to training new staff.

Check out the samples above of our latest training video series for Wolseley Canada.

From live action to animation and everything-in-between, we’re your #1 choice when it comes to producing videos that will ensure your employee training is more effective, cost-conscious, on-demand and consistent!

Service Commercial Series

Running a business isn’t for the faint of heart – any entrepreneur can tell you that. And when the going gets tough, Deloitte Canada is often a CEO’s first stop for advice and assistance with obstacles that are standing in the way of success.

Over the past year we’ve worked with Deloitte’s Toronto-based team, creating a short & snappy suite of commercials that highlight their service offerings. They’ve officially launched and we’re so thrilled to finally be able to share them! Enjoy!

Digital Careers Campaign

Bite-sized employment stories we created for Prince Edward County & Career Edge PEC  as part of their recent workforce recruitment campaign. Meet Travis Benson, Master Electrician for Port Picton Homes, Justine Pitcher from Yeeboo Digital, Katrina Penzwell from Tire Wizard, and Laura Irwin from Sage Design and Construction  – all local talented craftspeople proving that you CAN have it all, right here in #TheCounty.

Broadcast Commercial Series

Hamilton is a city in the midst of a renaissance. From its scrappy Steeltown roots to present day leadership in healthcare, cultural and entrepreneurial innovation. No one knows this better than the folks in charge of re-inventing and re-imagining the City’s image.

We met with Michael Marini in early October 2013. His goal was to produce a series of commercials on a tight budget that would work equally well across platforms – theatrical, television and web. We wanted to focus on each of Hamilton’s big ‘3’ – software, medical technology and creative entrepreneurship.

Armed with this information we approached our three stars – Dr. Mehran Anvari from the Centre for Surgical Innovation, Amy Gringhuis & Christopher Godwaldt from Cafe Oranje and Kevin Browne from Software Hamilton. Each piece had a different story to tell, but all three came together with the brand tagline “It’s Happening Here.”

It was our absolute pleasure to work with the City of Hamilton to just a few success stories – it’s what we love to do most. Having it premiere nationally on CHCH and in theatres all the way to Toronto – just a bonus. :)

Thanks for inviting us along Michael!

Annual Report Videos

Hamilton branding agency Kitestring created the 2012 Sustainability-Based Annual Report for Horizon Utilities with future forward technologies in mind.

By downloading the Horizon Utilities app, employees and the public at large could create an interactive experience out of the paper report by placing their smartphone over special symbols within the printed copy. This would launch videos that further expanded on what the text document outlined – and made the report a far more engaging, interactive experience.

We were thrilled to create three separate pieces of video content for this interactive report – short hosted segments that provide an overview into what makes Horizon a socially aware, environmentally conscious and economically responsible organization. Find out more about this project (and Horizon Utilities) via their report website at OnYourHorizon.ca.

Thanks for having us along Kitestring! :)