McMaster University’s Medical School is a world-renowned hub for ground-breaking research and cutting-edge education techniques. They are also our long-time partners.
Because we’ve worked together so often over the years, we’re familiar with the kinds of stories they want to tell and we’re comfortable with the messages they try to convey. There’s a mutual trust there, built over countless hours of working together.
So when McMaster’s Faculty of Health Sciences approached us to put together a project commemorating the 50th anniversary of their medical school, we had to deliver a product worthy of a golden anniversary.
Mixing engaging interviews of past and current leaders with fantastic archival footage, we crafted a short documentary that told the story of McMaster’s School of Medicine, from humble beginnings to their bright future.
All that hard work really paid off. The result is a personal account of the medical school’s story, from the people who brought it to life and keep it thriving today.
Take a look at our short film above, which premiered at their 50th Anniversary Gala last week.
Happy anniversary, McMaster! We can’t wait to see what our next collaboration will bring!
“World class professors, clinicians, students, researchers and innovators, global leaders in interprofessional education. At McMaster Faculty of Health Sciences, this is who we are.”
How do you pack all the achievements of a world-class health sciences program into one 5 minute video?
When McMaster’s Faculty of Health Sciences asked us to produce this piece for their annual Hall of Fame event, we knew this would be the challenge. For decades, McMaster’s medical program has been a bastion of multi-disciplinary medical achievements and pioneering teaching techniques. Showcasing that to an audience of their peers was no small task – but one that we were so honoured to be part of.
McMaster is continuously proving to be one of the best universities in the world being ranked globally in the top 50 with medical campuses in Niagara, Waterloo and our beautiful city of Hamilton!
McMaster and it’s academic hospital partners are working hard to change patient care in Canada and around the world. We are proud to have been a part of this project, supporting a Hamilton staple like McMaster!
We teamed up with the DeGroote School of Business to create a video campaign that would showcase their current focus on the transformation of technology in business. Using DeGroote’s unique vision, our animation team took iconic symbols in business such as Newton’s cradle and the globe to depict the evolution of technology around the world.
Today’s engineering graduates have a tough job ahead of them. From water quality to sustainable living, from climate change to aging infrastructure, the engineering classes of 2015 and beyond will be expected to have the skills necessary to tackle the grand challenges of tomorrow.
The W Booth School of Engineering Practice provides recent grads with that skill set, through interdisciplinary education combined with experiential learning and mentorship. Their tagline: “Inspiring innovative leaders who will transform the world.”
No small task.
When the W Booth School came to us for help with their new commercial, we were excited to get involved. Double Barrel has a long history with McMaster’s Engineering department, but we hadn’t had the opportunity to work with the Master’s program. We knew that this would be a particularly tricky project – within a tight timeframe, showcase the depth and breadth of experiences and opportunities a W Booth graduate would attain.
After much discussion, we decided to go with a combination of green screen, animation and live action in-the-field footage.
After one particularly long shoot day with an amazing team of W Booth Graduates, our animator Taylor Heres set to work in the edit suite. Sketching, animating and keying out the green under the guidance of director Tyler Tekatch. We couldn’t be happier with the end result.
Many thanks to the W Booth School for involving us in such a great project!
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