News, project launches and thoughts from our team.

David Braley Primary Care Research Collaborative

Every day, thousands of primary care providers head to the front lines of healthcare in Canada.

They’re by our sides for moments big and small – motivated by a singular vision : to help everyone lead happier, healthier lives.

At McMaster, healthcare is in our DNA. 50 years ago, our medical school revolutionized healthcare education.

And for over a decade, the Department of Family Medicine has been reimagining primary care research – providing critical insights, and pushing toward a brighter world for us all.

Introducing – the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.

The Collaborative is for everyone – from experienced researchers to primary care clinicians looking to start. Bring your question to us, and work with expert faculty & highly trained staff to find the answers. With supports for capacity development, mentorship and networking in research – our aim is to light the pathways to discovery, whether your question is big or small.

In Canada, healthcare is more than an occupation. It’s a calling. Help solve tomorrow’s challenges today. Be a part of the David Braley Primary Care Research Collaborative. Working together, we’ll reimagine primary care – for better health and a brighter world.

Broadcast Commercial Series

Hamilton is a city in the midst of a renaissance. From its scrappy Steeltown roots to present day leadership in healthcare, cultural and entrepreneurial innovation. No one knows this better than the folks in charge of re-inventing and re-imagining the City’s image.

We met with Michael Marini in early October 2013. His goal was to produce a series of commercials on a tight budget that would work equally well across platforms – theatrical, television and web. We wanted to focus on each of Hamilton’s big ‘3’ – software, medical technology and creative entrepreneurship.

Armed with this information we approached our three stars – Dr. Mehran Anvari from the Centre for Surgical Innovation, Amy Gringhuis & Christopher Godwaldt from Cafe Oranje and Kevin Browne from Software Hamilton. Each piece had a different story to tell, but all three came together with the brand tagline “It’s Happening Here.”

It was our absolute pleasure to work with the City of Hamilton to just a few success stories – it’s what we love to do most. Having it premiere nationally on CHCH and in theatres all the way to Toronto – just a bonus. :)

Thanks for inviting us along Michael!

Small Business Story

Clients come to us for all sorts of different reasons when they’re considering adding video to their online presence. In the case of Sim Kalsi, owner of RSK Automotive & Collision it was a brand rethink and refresh that set the wheels in motion. And as it turns out – he had quite the story to tell.

RSK has called Hamilton home for 6 years. Their new tagline “Built By Hamilton” speaks volumes of their dedication to the people of #HamOnt. With a long family history in local automotive repair, Sim has built a reliable and trusted brand featuring a team of skilled technicians with a passion for the steel city.

With a strong narrative lead by the team at RSK paired with glowing customer testimonials from some seriously happy folks in the neighbourhood, Double Barrel Studios put together one of our signature business profile documentaries, highlighting their many unique offerings. RSK truly stands out as a friendly neighbourhood auto body shop providing fair and accurate estimates and excellent customer service.

Thanks for letting us expand your story Sim!

Behind the Scenes Video

Shortly after beginning Double Barrel we had the pleasure of meeting with two of Hamilton’s greatest promoters – Marc Skulnick and Kate Sharrow of Hamilton Magazine.

They were working on some upcoming fashion spreads and asked if we’d be willing to shoot some behind-the-scenes video that they could use to promote the upcoming issue.

Models, gorgeous clothes and stunning locations? What’s not to love? We jumped on board, produced a few pieces and had a fabulous time doing it.

Thanks so much for having us along Hamilton Mag!

IndieGoGo Campaign Video & Live Webathon

Back in 2014, we partnered up with Kitestring Creative & BraveNewCode to launch the #HamOntForever Digital Literacy Fund. Our aim was to raise $10,000 in 60 days to support workshops aimed at providing digital industry skills to those who might not have the opportunity. Then, the Hamilton Community Foundation came along and offered to match all funds raised and things really took off! We produced a video, then a live webathon, and subsequently hit our goal.. and then some.

From Marketing Magazine:


Hamilton, Ont.’s social media community has launched a crowdfunding campaign to improve digital literacy in the city.

Launched on Dec. 2 (Giving Tuesday), the goal of #HamOntForever fund is to raise $10,000 in 60 days. The money will be given to Hamilton Community Foundation, which will dole out grants annually to projects that give people online access and tools to participate in the digital world.

The idea was born when Chris Farias, partner at creative agency Kitestring, was thinking about what’s next for Hamilton’s strong digital community. “My idea was more people need to get involved with this community and there are a lot of people who just don’t have access to digital tools or the internet in general,” said Farias.

The point was driven home when Farias read comments on an article about online voting when the municipal elections were taking place. “In Hamilton, there is no online voting and somebody mentioned that would be just for the elite,” said Farias. “And that really struck me… I had never even thought of being able to access the internet as something that would be elite. And yes, more people need to be able to access the internet.”

So, Kitestring teamed up with Double Barrel Studios and Brave New Code to create the #HamOntForever fund on fundraising site Indiegogo. Hamilton Community Foundation will match the first $10,000 raised. Donors can contribute a hashtag, tweet, post and more based on their donation amount to an online time capsule viewable at

“The time capsule is really about what your hopes and dreams are for the Hamilton community in the future,” said Farias. At the end of the crowdfunding campaign, the time capsule will be closed and re-opened in 2030.

“I just think it will be interesting to think, ‘remember when we used to tweet?’” said Farias.