Stories

News, project launches and thoughts from our team.

David Braley Primary Care Research Collaborative

Every day, thousands of primary care providers head to the front lines of healthcare in Canada.

They’re by our sides for moments big and small – motivated by a singular vision : to help everyone lead happier, healthier lives.

At McMaster, healthcare is in our DNA. 50 years ago, our medical school revolutionized healthcare education.

And for over a decade, the Department of Family Medicine has been reimagining primary care research – providing critical insights, and pushing toward a brighter world for us all.

Introducing – the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.

The Collaborative is for everyone – from experienced researchers to primary care clinicians looking to start. Bring your question to us, and work with expert faculty & highly trained staff to find the answers. With supports for capacity development, mentorship and networking in research – our aim is to light the pathways to discovery, whether your question is big or small.

In Canada, healthcare is more than an occupation. It’s a calling. Help solve tomorrow’s challenges today. Be a part of the David Braley Primary Care Research Collaborative. Working together, we’ll reimagine primary care – for better health and a brighter world.

50th Anniversary Gala Documentary

McMaster University’s Medical School is a world-renowned hub for ground-breaking research and cutting-edge education techniques. They are also our long-time partners.

Because we’ve worked together so often over the years, we’re familiar with the kinds of stories they want to tell and we’re comfortable with the messages they try to convey. There’s a mutual trust there, built over countless hours of working together.

So when McMaster’s Faculty of Health Sciences approached us to put together a project commemorating the 50th anniversary of their medical school, we had to deliver a product worthy of a golden anniversary.

Mixing engaging interviews of past and current leaders with fantastic archival footage, we crafted a short documentary that told the story of McMaster’s School of Medicine, from humble beginnings to their bright future.

All that hard work really paid off. The result is a personal account of the medical school’s story, from the people who brought it to life and keep it thriving today.

Take a look at our short film above, which premiered at their 50th Anniversary Gala last week.

Happy anniversary, McMaster! We can’t wait to see what our next collaboration will bring!

Broadcast Commercial Series

Hamilton is a city in the midst of a renaissance. From its scrappy Steeltown roots to present day leadership in healthcare, cultural and entrepreneurial innovation. No one knows this better than the folks in charge of re-inventing and re-imagining the City’s image.

We met with Michael Marini in early October 2013. His goal was to produce a series of commercials on a tight budget that would work equally well across platforms – theatrical, television and web. We wanted to focus on each of Hamilton’s big ‘3’ – software, medical technology and creative entrepreneurship.

Armed with this information we approached our three stars – Dr. Mehran Anvari from the Centre for Surgical Innovation, Amy Gringhuis & Christopher Godwaldt from Cafe Oranje and Kevin Browne from Software Hamilton. Each piece had a different story to tell, but all three came together with the brand tagline “It’s Happening Here.”

It was our absolute pleasure to work with the City of Hamilton to just a few success stories – it’s what we love to do most. Having it premiere nationally on CHCH and in theatres all the way to Toronto – just a bonus. :)

Thanks for inviting us along Michael!

Employer Stories

Living Wage Hamilton is an organization that advocates to employers and helps to raise awareness about the importance of providing a living wage; a wage that provides enough for employees to cover basic every-day expenses.  The challenge for Living Wage Hamilton is to offset the perceived financial challenge for businesses with the benefits that they will derive from adopting a living wage policy.

To help businesses better understand those benefits, Living Wage Hamilton contracted Double Barrel Studios to produce a short series of videos highlighting local Living Wage employers.

The videos feature Living Wage Hamilton employers such as Cake & Loaf Bakery, The Mustard Seed Co-op & provided us with an opportunity to contribute our own experience at Double Barrel Studios as a living wage employer.

For creative professions, wages often fall below the living wage threshold and that sometimes means finding additional work outside of the field to make ends meet.  For Double Barrel Studios offering a living wage allows for our busy team of directors, producers, editors and writers to dedicate 100% of their efforts into providing the best experience when we work with our clients.  

We already recognized the importance of providing a Living Wage & just like the other employers that we interviewed we also feel that it plays a vital role in the long term success of a company.  It was a new experience for us having to be the interviewee’s but we were honoured to have the chance to speak about something that we feel is an important cause for our great city! 

Visit https://livingwagehamilton.ca/ & join the conversation!

Promotional Vignettes

Hamilton is a city in the midst of renaissance. Nowhere is that more apparent than the downtown core, where new businesses are emerging at a breakneck pace. A new company cracks open its doors seemingly every single day.

At Double Barrel, we live and work downtown too. So when the International Village Business Improvement Area asked us to help tell their story, we jumped at the chance.

Our challenge was substantial. First: to showcase the changing face of the downtown core. Second: to spur interest and get people excited to pop downtown to shop.

Essentially, we wanted to get people out of their comfort zone and into these blossoming boutiques. Old habits die hard, and with so much going on for all of us on the daily, it’s just too easy to pass these new stores by. We admire the frontages but never actually venture inside, choosing instead to zip up to the cozy confines of our closest shopping mall.

Through the creation of 1:30 second vignettes, each one focusing on a different shop and story – we helped the International Village BIA show the greater public that the tapestry of the downtown core is changing. Every single entrepreneur has a story of their own to share, and a reason why for them – right now – downtown #HamOnt is the absolute best place to be.

Thanks to Susie Braithwaite and the International Village for inviting us to explore!