“Healthcare challenges are one of the biggest problems facing today’s society”
McMaster University is transforming these healthcare challenges into new learning experiences. Bringing the Health Sciences and Engineering faculties together, into a hands-on, project based 5-year program – the new Integrated Biomedical Engineering and Health Sciences Program.
“Biomedical problems are very complex. There is the human element and the technological element and in order to solve these types of complex problems you need experts of many different areas of study and many different backgrounds, this program is going to produce such graduates.” – Colin McDonald, Assistant Professor, McMaster University
McMaster has a world class reputation in both health sciences and engineering. Consistently ranked internationally among the top 40 universities in the world for medicine and health sciences and rated one of the top ten engineering schools in Canada. At Double Barrel, we were thrilled and honored to help McMaster launch this groundbreaking program, which is the first of its kind in Canada!
EXT: Convocation day – University of Toronto campus. Everywhere you turn, happy parents are hugging capped graduates holding framed diplomas. Tears flow freely. The culmination of such a huge amount of time & effort is a glorious day, indeed.
U of T Engineering wanted to capture this day and create a video that would highlight the international nature of the student body, a mix that mirrored the diversity of Toronto itself. They wanted to demonstrate the pride, sacrifice and pleasure parents experience when their son or daughter graduates from U of T Engineering – to have those watching the video imagine themselves in each parents’ spot.
For this project we melded the flexibility of a news crew with the cinematic style of film. Shot as graduation was unfolding – and with only one day to capture all the footage – we had two separate teams capture the action. One focussed solely on interviews from our outdoor studio while the other took the time to establish location and set up more complex shots, such as inside Convocation Hall as students lined up and prepared for their cross-campus march.
As recruitment of university and college students becomes ever-more sophisticated and competitive, it’s important that University faculty come up with increasingly creative ways to reach potential students. Most are using video as a tool because it allows prospective students to get a feel for the campus they are considering – and video is also a perfect tool to establish an emotional connection.
All in all, it was one of the most fun and challenging shoots that Double Barrel has ever done. Thanks to U of T for letting us be a part!
We teamed up with the DeGroote School of Business to create a video campaign that would showcase their current focus on the transformation of technology in business. Using DeGroote’s unique vision, our animation team took iconic symbols in business such as Newton’s cradle and the globe to depict the evolution of technology around the world.
Today’s engineering graduates have a tough job ahead of them. From water quality to sustainable living, from climate change to aging infrastructure, the engineering classes of 2015 and beyond will be expected to have the skills necessary to tackle the grand challenges of tomorrow.
The W Booth School of Engineering Practice provides recent grads with that skill set, through interdisciplinary education combined with experiential learning and mentorship. Their tagline: “Inspiring innovative leaders who will transform the world.”
No small task.
When the W Booth School came to us for help with their new commercial, we were excited to get involved. Double Barrel has a long history with McMaster’s Engineering department, but we hadn’t had the opportunity to work with the Master’s program. We knew that this would be a particularly tricky project – within a tight timeframe, showcase the depth and breadth of experiences and opportunities a W Booth graduate would attain.
After much discussion, we decided to go with a combination of green screen, animation and live action in-the-field footage.
After one particularly long shoot day with an amazing team of W Booth Graduates, our animator Taylor Heres set to work in the edit suite. Sketching, animating and keying out the green under the guidance of director Tyler Tekatch. We couldn’t be happier with the end result.
Many thanks to the W Booth School for involving us in such a great project!
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