Stories

News, project launches and thoughts from our team.

David Braley Primary Care Research Collaborative

Every day, thousands of primary care providers head to the front lines of healthcare in Canada.

They’re by our sides for moments big and small – motivated by a singular vision : to help everyone lead happier, healthier lives.

At McMaster, healthcare is in our DNA. 50 years ago, our medical school revolutionized healthcare education.

And for over a decade, the Department of Family Medicine has been reimagining primary care research – providing critical insights, and pushing toward a brighter world for us all.

Introducing – the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.

The Collaborative is for everyone – from experienced researchers to primary care clinicians looking to start. Bring your question to us, and work with expert faculty & highly trained staff to find the answers. With supports for capacity development, mentorship and networking in research – our aim is to light the pathways to discovery, whether your question is big or small.

In Canada, healthcare is more than an occupation. It’s a calling. Help solve tomorrow’s challenges today. Be a part of the David Braley Primary Care Research Collaborative. Working together, we’ll reimagine primary care – for better health and a brighter world.

50th Anniversary Gala Documentary

McMaster University’s Medical School is a world-renowned hub for ground-breaking research and cutting-edge education techniques. They are also our long-time partners.

Because we’ve worked together so often over the years, we’re familiar with the kinds of stories they want to tell and we’re comfortable with the messages they try to convey. There’s a mutual trust there, built over countless hours of working together.

So when McMaster’s Faculty of Health Sciences approached us to put together a project commemorating the 50th anniversary of their medical school, we had to deliver a product worthy of a golden anniversary.

Mixing engaging interviews of past and current leaders with fantastic archival footage, we crafted a short documentary that told the story of McMaster’s School of Medicine, from humble beginnings to their bright future.

All that hard work really paid off. The result is a personal account of the medical school’s story, from the people who brought it to life and keep it thriving today.

Take a look at our short film above, which premiered at their 50th Anniversary Gala last week.

Happy anniversary, McMaster! We can’t wait to see what our next collaboration will bring!

Program Overview

“Inspiring innovative leaders who will transform the world”
What Characteristics will define the next generation in engineering? Will it be scientific aptitude? Grasp of global issues? Entrepreneurial moxie?
At the W Booth School of Engineering Practice & Technology they believe it’s all of the above.
They came to us asking for help in telling that story, we couldn’t have been more excited. Presenting the first piece in a series of vignettes on students who are making a difference and have grand aims for the future. And with education like this we have no doubt they’ll succeed.

Hall of Fame Video

“World class professors, clinicians, students, researchers and innovators, global leaders in interprofessional education. At McMaster Faculty of Health Sciences, this is who we are.”

How do you pack all the achievements of a world-class health sciences program into one 5 minute video?

When McMaster’s Faculty of Health Sciences asked us to produce this piece for their annual Hall of Fame event, we knew this would be the challenge. For decades, McMaster’s medical program has been a bastion of multi-disciplinary medical achievements and pioneering teaching techniques. Showcasing that to an audience of their peers was no small task – but one that we were so honoured to be part of.

McMaster is continuously proving to be one of the best universities in the world being ranked globally in the top 50 with medical campuses in Niagara, Waterloo and our beautiful city of Hamilton!

McMaster and it’s academic hospital partners are working hard to change patient care in Canada and around the world. We are proud to have been a part of this project, supporting a Hamilton staple like McMaster!

30 Second Broadcast & Theatrical Commercial

Engineering is the invisible thread that holds so much of our day-to-day lives together. And when it comes to getting teens excited about a STEM career – it pays to reveal just a bit of the science behind their everyday experiences.

We set out in October of 2014 to create a 30 second broadcast commercial that did just that. Using skateboarding as our metaphor – and an extreme slow motion camera – we aimed to capture the forces of friction, momentum and gravity.

The end result is something we’re all so proud of​. Screened in theatres from Hamilton to Toronto (in IMAX no less!) and also in Calgary, we hear this piece is on its way to theatres in Hong Kong!

Many thanks to our amazing crew, as always. Shot in slow-mo by Ty Tekatch and Christoph Benfey, with animation assistance from Antenna Visual Communication. Edited by Taylor Heres. Starring skateboarding superstar Alishia Stevens. Many thanks to New Line Skateparks for allowing us to shoot at their construction site in Oshweken, Ontario!!