Stories

News, project launches and thoughts from our team.

David Braley Primary Care Research Collaborative

Every day, thousands of primary care providers head to the front lines of healthcare in Canada.

They’re by our sides for moments big and small – motivated by a singular vision : to help everyone lead happier, healthier lives.

At McMaster, healthcare is in our DNA. 50 years ago, our medical school revolutionized healthcare education.

And for over a decade, the Department of Family Medicine has been reimagining primary care research – providing critical insights, and pushing toward a brighter world for us all.

Introducing – the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.

The Collaborative is for everyone – from experienced researchers to primary care clinicians looking to start. Bring your question to us, and work with expert faculty & highly trained staff to find the answers. With supports for capacity development, mentorship and networking in research – our aim is to light the pathways to discovery, whether your question is big or small.

In Canada, healthcare is more than an occupation. It’s a calling. Help solve tomorrow’s challenges today. Be a part of the David Braley Primary Care Research Collaborative. Working together, we’ll reimagine primary care – for better health and a brighter world.

50th Anniversary Gala Documentary

McMaster University’s Medical School is a world-renowned hub for ground-breaking research and cutting-edge education techniques. They are also our long-time partners.

Because we’ve worked together so often over the years, we’re familiar with the kinds of stories they want to tell and we’re comfortable with the messages they try to convey. There’s a mutual trust there, built over countless hours of working together.

So when McMaster’s Faculty of Health Sciences approached us to put together a project commemorating the 50th anniversary of their medical school, we had to deliver a product worthy of a golden anniversary.

Mixing engaging interviews of past and current leaders with fantastic archival footage, we crafted a short documentary that told the story of McMaster’s School of Medicine, from humble beginnings to their bright future.

All that hard work really paid off. The result is a personal account of the medical school’s story, from the people who brought it to life and keep it thriving today.

Take a look at our short film above, which premiered at their 50th Anniversary Gala last week.

Happy anniversary, McMaster! We can’t wait to see what our next collaboration will bring!

Campus Stories: Recruitment Video Series

Choosing a university is one of the most difficult decisions a young person will make. For pre-med students, a top quality educational experience needs to combine with other elements, like practicum and research opportunities, to be considered truly well-rounded.

McMaster’s Michael G. DeGroote School of Medicine is renowned for educational and research excellence. With campuses in Waterloo, Niagara and Downtown Hamilton, virtually every type of educational and practicum opportunity is possible. This creates a marketing challenge all its own – with so many options, how do you adequately showcase the program to potential students? In such a hugely competitive post-secondary market, how do universities stand out?

At Double Barrel, we are grateful to have a long history with McMaster. We were thrilled when the outreach department at the DeGroote School of Medicine got in touch. We love having the opportunity to showcase what makes programs unique – and this was a particularly interesting challenge.

After multiple creative discussions with the team leads from each region, we honed in on one simple fact: the experiences that McMaster’s medical program offers are as unique as the students themselves. Each undergraduate can mix and match the program options to best suit them, their particular specialization and career goals. This is where we took our inspiration.

Through individual student stories, we highlighted specific regions, campuses and the practicum opportunities that exist within. Our three students – Steven Huynh (Hamilton), Kaylyn Merrifield (Waterloo) and Barbara Tatham (Niagara) were followed from home to classroom to work placements, while their personal narratives describe why they feel particularly drawn to the medical profession. The resulting video vignettes are personal, emotive and uniquely entertaining, highlighting just how varied your experience can be through the Michael G. DeGroote School.

Says Program Coordinator Lea Matulovic, “Roz, Lee and the entire Double Barrel Studios team made working on this dynamic project a great experience. They were extremely organized and provided us with the flexibility required to capture a vast variety of individuals and locations. Their professional, yet fun approach made for easy collaboration and their expertise; creativity; and willingness to understand and meet their client’s needs resulted in a finished product that exceeded our expectations!”

Thanks to the Michael G. DeGroote School of Medicine for bringing us on board!

Program Overview

“Inspiring innovative leaders who will transform the world”

What Characteristics will define the next generation in engineering? Will it be scientific aptitude? Grasp of global issues? Entrepreneurial moxie?

At the W Booth School of Engineering Practice & Technology they believe it’s all of the above.

They came to us asking for help in telling that story, we couldn’t have been more excited. Presenting the first piece in a series of vignettes on students who are making a difference and have grand aims for the future. And with education like this we have no doubt they’ll succeed.

Hall of Fame Video

“World class professors, clinicians, students, researchers and innovators, global leaders in interprofessional education. At McMaster Faculty of Health Sciences, this is who we are.”

How do you pack all the achievements of a world-class health sciences program into one 5 minute video?

When McMaster’s Faculty of Health Sciences asked us to produce this piece for their annual Hall of Fame event, we knew this would be the challenge. For decades, McMaster’s medical program has been a bastion of multi-disciplinary medical achievements and pioneering teaching techniques. Showcasing that to an audience of their peers was no small task – but one that we were so honoured to be part of.

McMaster is continuously proving to be one of the best universities in the world being ranked globally in the top 50 with medical campuses in Niagara, Waterloo and our beautiful city of Hamilton!

McMaster and it’s academic hospital partners are working hard to change patient care in Canada and around the world. We are proud to have been a part of this project, supporting a Hamilton staple like McMaster!

30 Second Broadcast & Theatrical Commercial

Engineering is the invisible thread that holds so much of our day-to-day lives together. And when it comes to getting teens excited about a STEM career – it pays to reveal just a bit of the science behind their everyday experiences.

We set out in October of 2014 to create a 30 second broadcast commercial that did just that. Using skateboarding as our metaphor – and an extreme slow motion camera – we aimed to capture the forces of friction, momentum and gravity.

The end result is something we’re all so proud of. Screened in theatres from Hamilton to Toronto (in IMAX no less!) and also in Calgary, we hear this piece is on its way to theatres in Hong Kong!

Many thanks to our amazing crew, as always. Shot in slow-mo by Ty Tekatch and Christoph Benfey, with animation assistance from Antenna Visual Communication. Edited by Taylor Heres. Starring skateboarding superstar Alishia Stevens. Many thanks to New Line Skateparks for allowing us to shoot at their construction site in Oshweken, Ontario!!

Commercial Trailer

Today’s engineering graduates have a tough job ahead of them. From water quality to sustainable living, from climate change to aging infrastructure, the engineering classes of 2015 and beyond will be expected to have the skills necessary to tackle the grand challenges of tomorrow.

The W Booth School of Engineering Practice provides recent grads with that skill set, through interdisciplinary education combined with experiential learning and mentorship. Their tagline: “Inspiring innovative leaders who will transform the world.”

No small task.

When the W Booth School came to us for help with their new commercial, we were excited to get involved. Double Barrel has a long history with McMaster’s Engineering department, but we hadn’t had the opportunity to work with the Master’s program. We knew that this would be a particularly tricky project – within a tight timeframe, showcase the depth and breadth of experiences and opportunities a W Booth graduate would attain.

After much discussion, we decided to go with a combination of green screen, animation and live action in-the-field footage.

After one particularly long shoot day with an amazing team of W Booth Graduates, our animator Taylor Heres set to work in the edit suite. Sketching, animating and keying out the green under the guidance of director Tyler Tekatch. We couldn’t be happier with the end result.

Many thanks to the W Booth School for involving us in such a great project!

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