In 2011, 747,000 Canadians were living with Alzheimer’s disease and other dementias – that’s 14.9 per cent of Canadians 65 and older. Which means that sadly, chances are high that you know someone who has suffered, or is currently suffering from these diseases.
As our population ages, these numbers are only climbing. The Alzheimer’s Society of Canada has estimated that if nothing changes by 2031, this figure will increase to 1.4 million.
In Canada, AGE Inc. has set out to provide humanistic, patient-centred care for people living with dementia. Their curriculum, GPA or Gentle Persuasive Approaches, provides a broad-based educational experience for caregivers treating people afflicted with dementias, allowing these front-line workers to truly connect with the person beneath the disease. It is a novel approach, and one that has had huge success within Canada.
For the 10-year anniversary of the AGE curriculum, the team asked us to create a mini-documentary about the program. We were so pleased to be a part of the celebration for such an important organization. And by the end of our video screening, there wasn’t a dry eye in the room.
To the staff at AGE Inc. ~ thank you for including us! We were so happy to tell your story. Here’s to another 10 years of success!
For people who have recently been diagnosed with cancer, one of the first challenges is overcoming the amount of information that exists when it comes to care and treatment options. In the digital age, opinions are everywhere, and sorting through them to discover which are accurate and which are bunk can be an overwhelming task.
At Double Barrel, we’ve all lost loved ones to cancer. So when Wayne MacPhail of the Canadian Partnership Against Cancer approached us with an innovative way of educating patients about how to separate the wheat from the chaff we were thrilled.
This was a unique project as Wayne came to us with concept in hand. CPAC wanted to create an online educational series that was dramatic, comedic – and demanding. In fact, the entire piece depended on a pitch-perfect embodiment of our two leads, Franny & Zooey, two 12-year-old budding scientists. Knowing that we needed rock-solid talent, we decided to reach out to ACTRA. For web series this can seem daunting, but their fantastic industry liasons walked us through the process effortlessly. Our two actresses – Chelsea Okyere and Zoe McGarry came in prepared and ready, doing such an amazing job in the audition that we ended up using their second rehearsal take in the completed video.
The final piece is everything we had hoped to achieve, and definitely goes into the Double Barrel vault as one of the most original concepts we’ve executed. Says MacPhail, “It was a pleasure (as always) working with Double Barrel on this project. From our first conversation about the unusual concept they got it and brought a ton of creative value to the end product. This is the type of idea, as we said in the meetings “that had a hundred ways to fail”. But, through casting, direction, animation and post-production, they didn’t let any of them happen. The result is delightful.”
We’re excited to see where this goes. Thanks for inviting us along, Wayne!
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