Choosing a university is one of the most difficult decisions a young person will make. For pre-med students, a top quality educational experience needs to combine with other elements, like practicum and research opportunities, to be considered truly well-rounded.
McMaster’s Michael G. DeGroote School of Medicine is renowned for educational and research excellence. With campuses in Waterloo, Niagara and Downtown Hamilton, virtually every type of educational and practicum opportunity is possible. This creates a marketing challenge all its own – with so many options, how do you adequately showcase the program to potential students? In such a hugely competitive post-secondary market, how do universities stand out?
At Double Barrel, we are grateful to have a long history with McMaster. We were thrilled when the outreach department at the DeGroote School of Medicine got in touch. We love having the opportunity to showcase what makes programs unique – and this was a particularly interesting challenge.
After multiple creative discussions with the team leads from each region, we honed in on one simple fact: the experiences that McMaster’s medical program offers are as unique as the students themselves. Each undergraduate can mix and match the program options to best suit them, their particular specialization and career goals. This is where we took our inspiration.
Through individual student stories, we highlighted specific regions, campuses and the practicum opportunities that exist within. Our three students – Steven Huynh (Hamilton), Kaylyn Merrifield (Waterloo) and Barbara Tatham (Niagara) were followed from home to classroom to work placements, while their personal narratives describe why they feel particularly drawn to the medical profession. The resulting video vignettes are personal, emotive and uniquely entertaining, highlighting just how varied your experience can be through the Michael G. DeGroote School.
Says Program Coordinator Lea Matulovic, “Roz, Lee and the entire Double Barrel Studios team made working on this dynamic project a great experience. They were extremely organized and provided us with the flexibility required to capture a vast variety of individuals and locations. Their professional, yet fun approach made for easy collaboration and their expertise; creativity; and willingness to understand and meet their client’s needs resulted in a finished product that exceeded our expectations!”
Thanks to the Michael G. DeGroote School of Medicine for bringing us on board!
EXT: Convocation day – University of Toronto campus. Everywhere you turn, happy parents are hugging capped graduates holding framed diplomas. Tears flow freely. The culmination of such a huge amount of time & effort is a glorious day, indeed.
U of T Engineering wanted to capture this day and create a video that would highlight the international nature of the student body, a mix that mirrored the diversity of Toronto itself. They wanted to demonstrate the pride, sacrifice and pleasure parents experience when their son or daughter graduates from U of T Engineering – to have those watching the video imagine themselves in each parents’ spot.
For this project we melded the flexibility of a news crew with the cinematic style of film. Shot as graduation was unfolding – and with only one day to capture all the footage – we had two separate teams capture the action. One focussed solely on interviews from our outdoor studio while the other took the time to establish location and set up more complex shots, such as inside Convocation Hall as students lined up and prepared for their cross-campus march.
As recruitment of university and college students becomes ever-more sophisticated and competitive, it’s important that University faculty come up with increasingly creative ways to reach potential students. Most are using video as a tool because it allows prospective students to get a feel for the campus they are considering – and video is also a perfect tool to establish an emotional connection.
All in all, it was one of the most fun and challenging shoots that Double Barrel has ever done. Thanks to U of T for letting us be a part!
How do we encourage adolescents to be the best versions of themselves? The research is proven; getting motivated, staying active, and expressing yourself can lead to a happier and healthier mind. And no-one knows this better than the team behind therapeutic running group for teens, Team Unbreakable.
Team Unbreakable teamed up with CameronHelps, a charitable organization that works to raise awareness and reduce the stigma against mental illness. CameronHelps achieves this by bringing teens together through social groups such as Team Unbreakable. Dedicated volunteers team up with teens all across Hamilton to explore the benefits of physical activity through running. It really was an incredible experience being a part of something so special and we look forward to running with them again in the future!
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