Stories
News, project launches and thoughts from our team.
Department of National Defence
Great innovations have the power to change the world. But to take flight… they require real-world challenges, collaboration and determination..
To break through – and become the inventions that will move society forward, advance technology, and allow us to leap ahead of what’s next.
Introducing IDEaS. A Department of National Defence program… connecting Canada’s toughest defence and security challenges with creative thinkers, and providing them with the resources and guidance they need to bring new solutions to light.
From initial concept, through prototype testing and development, you bring your concept to us at any stage, and keep your IP.
We’ll provide funding and feedback from military experts who will help you chart your IDEA’s path forward.
Anyone can apply. To get started, simply sign up to learn more about the challenges identified by National Defence.
Great innovations have the power to change the world.
Will the next one will be yours?
Sign up today. At Canada.ca/defence-ideas
30 Second Broadcast & Theatrical Commercial
Engineering is the invisible thread that holds so much of our day-to-day lives together. And when it comes to getting teens excited about a STEM career – it pays to reveal just a bit of the science behind their everyday experiences.
We set out in October of 2014 to create a 30 second broadcast commercial that did just that. Using skateboarding as our metaphor – and an extreme slow motion camera – we aimed to capture the forces of friction, momentum and gravity.
The end result is something we’re all so proud of. Screened in theatres from Hamilton to Toronto (in IMAX no less!) and also in Calgary, we hear this piece is on its way to theatres in Hong Kong!
Many thanks to our amazing crew, as always. Shot in slow-mo by Ty Tekatch and Christoph Benfey, with animation assistance from Antenna Visual Communication. Edited by Taylor Heres. Starring skateboarding superstar Alishia Stevens. Many thanks to New Line Skateparks for allowing us to shoot at their construction site in Oshweken, Ontario!!
