Stories

News, project launches and thoughts from our team.

David Braley Primary Care Research Collaborative

Every day, thousands of primary care providers head to the front lines of healthcare in Canada.

They’re by our sides for moments big and small – motivated by a singular vision : to help everyone lead happier, healthier lives.

At McMaster, healthcare is in our DNA. 50 years ago, our medical school revolutionized healthcare education.

And for over a decade, the Department of Family Medicine has been reimagining primary care research – providing critical insights, and pushing toward a brighter world for us all.

Introducing – the David Braley Primary Care Research Collaborative. An incubator, focussed on advancing and strengthening primary care in Canada.

The Collaborative is for everyone – from experienced researchers to primary care clinicians looking to start. Bring your question to us, and work with expert faculty & highly trained staff to find the answers. With supports for capacity development, mentorship and networking in research – our aim is to light the pathways to discovery, whether your question is big or small.

In Canada, healthcare is more than an occupation. It’s a calling. Help solve tomorrow’s challenges today. Be a part of the David Braley Primary Care Research Collaborative. Working together, we’ll reimagine primary care – for better health and a brighter world.

Program Launch

“Healthcare challenges are one of the biggest problems facing today’s society”

McMaster University is transforming these healthcare challenges into new learning experiences. Bringing the Health Sciences and Engineering faculties together, into a hands-on, project based 5-year program – the new Integrated Biomedical Engineering and Health Sciences Program.

“Biomedical problems are very complex. There is the human element and the technological element and in order to solve these types of complex problems you need experts of many different areas of study and many different backgrounds, this program is going to produce such graduates.”  – Colin McDonald, Assistant Professor, McMaster University

McMaster has a world class reputation in both health sciences and engineering. Consistently ranked internationally among the top 40 universities in the world for medicine and health sciences and rated one of the top ten engineering schools in Canada. At Double Barrel, we were thrilled and honored to help McMaster launch this groundbreaking program, which is the first of its kind in Canada!

Event Recap

EXT: Convocation day – University of Toronto campus. Everywhere you turn, happy parents are hugging capped graduates holding framed diplomas. Tears flow freely. The culmination of such a huge amount of time & effort is a glorious day, indeed.

U of T Engineering wanted to capture this day and create a video that would highlight the international nature of the student body, a mix that mirrored the diversity of Toronto itself. They wanted to demonstrate the pride, sacrifice and pleasure parents experience when their son or daughter graduates from U of T Engineering – to have those watching the video imagine themselves in each parents’ spot.

For this project we melded the flexibility of a news crew with the cinematic style of film. Shot as graduation was unfolding – and with only one day to capture all the footage – we had two separate teams capture the action. One focussed solely on interviews from our outdoor studio while the other took the time to establish location and set up more complex shots, such as inside Convocation Hall as students lined up and prepared for their cross-campus march.

As recruitment of university and college students becomes ever-more sophisticated and competitive, it’s important that University faculty come up with increasingly creative ways to reach potential students. Most are using video as a tool because it allows prospective students to get a feel for the campus they are considering – and video is also a perfect tool to establish an emotional connection.

All in all, it was one of the most fun and challenging shoots that Double Barrel has ever done. Thanks to U of T for letting us be a part!

Program Overview

“Inspiring innovative leaders who will transform the world”
What Characteristics will define the next generation in engineering? Will it be scientific aptitude? Grasp of global issues? Entrepreneurial moxie?
At the W Booth School of Engineering Practice & Technology they believe it’s all of the above.
They came to us asking for help in telling that story, we couldn’t have been more excited. Presenting the first piece in a series of vignettes on students who are making a difference and have grand aims for the future. And with education like this we have no doubt they’ll succeed.

Hall of Fame Video

“World class professors, clinicians, students, researchers and innovators, global leaders in interprofessional education. At McMaster Faculty of Health Sciences, this is who we are.”

How do you pack all the achievements of a world-class health sciences program into one 5 minute video?

When McMaster’s Faculty of Health Sciences asked us to produce this piece for their annual Hall of Fame event, we knew this would be the challenge. For decades, McMaster’s medical program has been a bastion of multi-disciplinary medical achievements and pioneering teaching techniques. Showcasing that to an audience of their peers was no small task – but one that we were so honoured to be part of.

McMaster is continuously proving to be one of the best universities in the world being ranked globally in the top 50 with medical campuses in Niagara, Waterloo and our beautiful city of Hamilton!

McMaster and it’s academic hospital partners are working hard to change patient care in Canada and around the world. We are proud to have been a part of this project, supporting a Hamilton staple like McMaster!